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Arab Media Forum 2023: UAE launches 100 practical applications for generative AI in media

Dubai: The UAE today launched a toolkit that provides 100 practical applications and use cases of Generative Artificial Intelligence for content and media creators based in the UAE.

The guide, ‘100 Practical Applications and Use Cases of Generative AI in Media’, was launched by UAE Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications Omar bin Sultan AlOlama at the 21st edition of the Arab Media Forum on Tuesday.

The guide addresses the transformative potential of generative AI and explains how various AI applications can be used to develop multiple forms of media content, including visual and written content, the Minister said.

The guide provides detailed use case scenarios for AI-based applications such as Humata, Spikes, Adobe Firefly, You Learn, and Captions.ai. It also provides tips on using ChatGPT for writing scripts, adding news, finding statistics and the latest news.

Will AI replace journalists?

The media toolkit comes after the Ministry launched a similar guide for entrepreneurs in April this year. “In the two months since its launch, UAE entrepreneurs have increased the use of AI by 66 percent in their businesses, and this has benefited them,” AlOlama said.

AlOlama added that it is doubtful that AI will replace journalists. “Replace is a very important word and I don’t think that will happen in the foreseeable future. “The only way to use AI sustainably is with human supervision.”

He explained: “A human has to correct, supervise and generate content. What he would do is replace traditional capabilities in multimedia content creation. For example, he would eliminate the need for green screens.”

AlOlama also emphasized that artificial intelligence systems are vital educational tools for self-improvement. “It is crucial to recognize that AI technologies are not perfect. However, when leveraged effectively, they can enhance overall content and contribute to improved learning experiences,” he added.

Arabic content

The Minister also said that the UAE wishes to cultivate an authentic Arab and Emirati presence in content development using AI. The Arabic language, spoken by more than 420 million people, ranks fifth in prevalence worldwide. However, the limited availability of Arabic language resources and tools in software applications is an obstacle to the development of programming in the Arab world, as most software applications primarily support English and other foreign languages. “Our goal is for these technologies to be encouraged and trained within the UAE, which will lead to an increase in Arabic content,” he said.

Mona Ghanem Al Marri, Vice President, CEO of Dubai Media Council and President of Dubai Press Club, said: “With the presence of generative AI tools, we must align the Arab and Emirati media landscape with these technologies.”

He added that alignment is crucial to changing the present and future of media, ensuring the UAE’s position at the forefront of soft power indicators and global media fields. “The new era created by generative artificial intelligence also underlines the importance of upskilling young people.”

The two-day Forum will feature more than 75 sessions with 130 speakers and participation from 160 media organizations.

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