Gulf News and Pfizer launch podcast series on risks of viral respiratory infections

Know Plan Go enables communities to make informed decisions, promotes early detection and treatment, and ultimately saves lives.

– Dr. Nadine Tarcha, Pfizer Gulf Medical Director

In this context, Gulf News launches Know Plan Go, an engaging eight-part podcast series focused on protection against viral respiratory diseases. Developed in partnership with Pfizer and presented by Lachlan Kitchen, this series serves as a vital resource to improve public awareness and understanding of the connection between viral respiratory infections and pre-existing chronic diseases.

Dr Nadine Tarcha, Pfizer Gulf Medical Director, said: “By shedding light on the importance of raising awareness about viral respiratory diseases in Gulf countries, this podcast series provides people with knowledge about the risks of transmission, symptoms and prevention strategies. Know Plan Go enables communities to make informed decisions, promotes early detection and treatment, and ultimately saves lives. Together, we can create a healthier and more resilient community.”

“Podcasts have become a vital platform for spreading awareness because they offer something truly unique: the power of spoken words combined with the convenience of on-demand access,” said David George, editor of agnc3 at Gulf News, the media company. internal content creation. agency that worked on the podcast alongside Pfizer.

“In an increasingly fast-paced world, people can now consume critical information while multitasking or during their daily commute. This accessibility and intimacy make podcasts an essential means of raising awareness, closing knowledge gaps, and generating meaningful conversations about important issues”.

The podcast vertical, a recent initiative by the region’s leading English newspaper, has proven to be a resounding success, with impressive levels of audience engagement, having worked with global clients such as Novartis and Microsoft.

Gulf News launched its first commercial podcast, MS Talks – Keep Moving Forward, an in-depth five-part series on multiple sclerosis in association with Novartis in 2022.

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