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Binghatti and Mercedes-Benz present plans for iconic brand residence in Dubai

United Arab Emirates-based real estate developer Binghatti Properties and German automobile manufacturer Mercedes-Benz announced a partnership to build a stunning new branded residence in the emirate of Dubai.

The revelation of the innovative project – Mercedes-Benz Locationswhich will be located in downtown Dubai, was held on Wednesday.

The two brands said the collaboration was

“Brought together by a shared passion for iconic design and innovation, this partnership merges the worlds of real estate and automotive excellence to set new standards in luxury design and living.”

By announcing the brand residency, Binghatti Properties revealed the architectural plans. The development will be 341 meters high and a 65-story building.

Muhammad BinGhatti, CEO of Binghatti, saying,

“We are deeply excited to work alongside Mercedes-Benz, a truly iconic name, to develop the world’s first Mercedes-Benz brand luxury residence.”

“Mercedes-Benz Places in Dubai is not simply a real estate development; “It will also put community and mobility at its center, setting a new benchmark for smart living.”

Mercedes-Benz Places

The new real estate landmark will be built in the heart of Dubai, surrounded by some of the iconic built structures including Dubai Mall, Museum of the Future and unobstructed views of the Burj Khalifa.

Binghatti and Mercedes Benz They said they have been finalizing the details of this project for more than a year with a focus on creating a customer-centric approach that puts the needs of future residents at the forefront of the experience.

Mercedes Benz said its design philosophy revolving around ‘Sensual Purity’ is a driving force behind the project’s architecture, creating beautiful and timeless spaces in an oasis of serenity and purity.

By combining smart home technologies with smart mobility solutions, Mercedes-Benz Locations Dubai aims to redefine comfort and convenience in a modern living space.

Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing and Sales shared:

“With Mercedes-Benz Places in Dubai, we go beyond the automotive sector to create exceptional brand moments. With its many years of experience in real estate development, Binghatti is the ideal partner for us. Our goal with our first branded residential real estate tower is to create new, attractive land that inherits our brand DNA and provides our customers with a place to arrive, relax and come home.”

The partnership is the first for Mercedes-Benz in the real estate branded project segment, and the collaboration is expected to begin with a launch event in Dubai on January 24, 2024, where more details about the project will be announced.

Dubai’s booming branded real estate segment

The emirate, which is experiencing an unprecedented boom in its property market, will add to its collection of such properties as it retains the title of the number one city for branded residences in the world.

According to a report by real estate consultants, Dubai surpasses international real estate centers such as Florida, New York and London. Savills.

With 51 such residences currently operational and an equal number coming to market in 2030, Dubai is looking to retain the crown for the rest of this decade.

News source: Gulf Business

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