AW Rostamani Group partners with smart to accelerate smart electric mobility in the UAE

AW Rostamani Group (AWR), one of the UAE’s leading family-owned conglomerates, announces its strategic partnership with smart, the new premium all-electric smart car brand.

This alliance, initially cemented with a Memorandum of Understanding in September, was celebrated with a signing ceremony on December 11 in Dubai, symbolizing a significant step in AW Rostamani GroupThe UAE’s commitment to the electrification of the UAE automobile market.

The collaboration will introduce smart’s all-electric vehicle portfolio to the emirates, aligning with the nation’s vision of a sustainable and technologically advanced future. The movement solidifies even more AWR GroupMexico’s position as a substantial force in the region’s transition towards smart urban mobility solutions.

Michel Ayat, CEO of AWR Automotivedeclared:

“The trajectory of the automotive sector is being redesigned and AW Rostamani Group recognizes that the immense responsibility lies with the most respected forces in the automotive sector. The introduction of next-generation smart electric vehicles in the UAE is a strategic move that transcends the mere market . growth; it embodies our vision and commitment to substantially shape a future where smart mobility and sustainability are fundamentally intertwined.”

“This partnership marks a milestone in our development in the Middle East market,”

saying Ms. Mandy Zhang, Vice President of Global Sales, Marketing and Aftersales of Smart Cars.

“AW Rostamani Group has a wealth of operational experience in the UAE. “We believe this will help Smart grow here and further drive the global development of the brand.”

The association is an example AW Rostamani GroupThe dynamic approach of enriching experiences across multiple domains, providing consumers with environmental alternatives that do not compromise on performance or design. AW Rostamani Group will establish exclusive large-scale operations nationwide, including sales, service and spare parts, promising an immersive brand experience that aligns with the distinctive ethos.