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Dubai Press Club and Dolby Host Workshop on immersive podcasting

He Dubai Press Club (DPC), in collaboration with Dolby Laboratorieshosted a workshop titled ‘Immersive Podcasting in Dolby Atmos’ focused on boosting the capabilities of podcast creators to improve their storytelling for listeners through Dolby Atmos® immersive audio. The initiative is part of DPC’s efforts aimed at fostering the growth of the podcasting industry in the Middle East and North Africa (MENA) region.

Dolby has been working with a wide range of podcast creators across a multitude of genres who leverage Dolby Atmos to enhance their storytelling for listeners. Today, many of the world’s leading audio story providers are creating podcasts, spoken narratives, and audiobooks in Dolby Atmos. Anghami, MENA’s leading regional service, consistently delivering premium content, has been distributing Dolby Atmos Music and podcasts in Dolby Atmos on its platform for paid subscribers since 2021.

With the ability to precisely place and move sounds in three dimensions, Dolby Atmos brings greater detail, clarity and depth to the listening experience. It allows for sharper details and the listener can distinguish between different background sounds. Regardless of genre, Dolby Atmos can imbue a greater sense of realism, allowing audiences to capture scenes visually with only audio cues.

Dr. Maitha bint Issa Buhumaid, Director of Dubai Press Club and Director of Strategic Media Affairs at the Government of Dubai Media Office (GDMO) said:

“Workshops like this help podcasters create more engaging experiences for their audiences by shedding light on key advances in the field of audio content creation and the vital elements of success in this evolving media field. The initiative reflects Dubai Press Club’s commitment to fostering the expertise of audio storytellers and enabling them to share their stories more effectively. These efforts also encourage and empower emerging talents to aspire for excellence in the world of podcasting and audio storytelling, specifically Arabic podcasts.”

Dr. Buhumaid emphasized the Dubai Press ClubIt is an ongoing effort to host training workshops throughout the year, aimed at improving excellence in the region’s podcasting industry. Furthermore, he underlined the growing importance of Dubai as a major media center and focal point for the advancement of the audio content industry.

Karan Grover, Senior Director, India, Middle East and Africa (IMEA), Dolbysaying:

“By collaborating with Dubai Press Club, we are embarking on a transformative journey to empower podcasters in the MENA region, unraveling the dynamic world of Dolby Atmos. Together, we aim to illuminate and elevate the storytelling experience, enabling creators to create immersive narratives that resonate across all dimensions, enriching the listening landscape for audiences around the world.”

The workshop took participants through various stages of the podcast creation process, as well as criteria for successfully connecting with audiences in light of acoustic experiences using Dolby Atmos to create a spectacular listening experience. Key factors that contribute to creating a successful voice were other themes that emerged during the discussions.

News source: Dubai Press Office

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