Emirates deploys 20,000 Apple products to Cabin Crew to transform onboard services
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Recognized for its commitment to cutting-edge technology and innovation, Emirates has launched a new strategy called ‘a device‘ leveraging Apple products, whereby Emirates’ 20,000 cabin crew receive an iPhone 13 or iPad Air configured with custom Emirates apps to improve and streamline service to passengers on board, as well as improve the overall crew experience .
Emirates It has already invested more than AED 32 million in the initiative and started shipping Apple devices a year ago. Today, more than 7,000 Emirates crew members use the iPhone on 450 daily flights across the global network. In the coming months, an additional 5,000 cabin crew will receive an iPhone and iPad with new apps and features adding to the successful rollout.
Emirates’ internal IT and service delivery teams conducted an extensive user research campaign with cabin crew before designing and building a range of custom native applications to revamp the user experience for cabin crew and ensure that passengers receive the expected world-class service experience. of Emirates. Feedback to date shows that Apple products allow cabin crew to feel better prepared on the job and enable them to offer highly personalized service to passengers.
Customized applications include an app to improve the ordering process for inflight meals in Business Class, ensuring fast and accurate service and allowing cabin crew to view each passenger’s profile and Skywards status. Another app ensures that cabin crew can access the updated list of flight information, see seat changes and upgrades and an overview of which cabin crew are on board. By providing a 360-degree view of passengers, Emirates cabin crew can access critical information in real time and are equipped with the tools they need to perform at their best, personalizing each customer’s experience to an unprecedented level. precedents, including providing information such as food and drink preferences and underwear sizes on board, if used on previous flights.
He a device The initiative also improves cabin crew performance and safety standards by ensuring they can access 24/7 support around the world, including a team of specially trained experts at the centre. from Emirates Dubai, as well as through Apple support. To improve safety on board, cabin crew can consult official processes at any time, through remotely updated operational manuals and use a device as a platform for continuing education through microlearning. Emirates cabin crew can use the iPhone for personal use and their private data is protected.
Apple Products withstand the demanding operating environment of Emirates crew cabin with many functionalities including fast charging, longer battery life, lightweight design and superior build quality. Additionally, Apple’s industry-leading security protects customer and cabin crew information, protecting both guest and employee privacy by leveraging built-in device security, authenticating user identity with secure Face ID, and eliminating flight information once the trip is completed.
The launch of a device has been supported by an in-person experience zone at Emirates headquarters in Dubai, a 24/7 one-stop shop for cabin crew to consult hardware and operational software issues, access the Emirates app support, meet your device accessory needs and more.
News source: Dubai Press Office
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