Dubai: The world’s largest gathering of content creators and influencers will take place next year – News

The world’s largest gathering for creators and content creation, the Billion Followers Summit, will return to Dubai for its second edition in January next year. Hosted by the first digital media institution of its kind in the Middle East, New Media Academy, the UAE’s leading content creation hub, will take place from January 10 to 11, 2024 at the Emirates Towers and the Museum of the Future in Dubai.

The largest event of its kind globally, the Summit brings together more than 3,000 content creators, influencers and creatives from around the world, including 100 expert speakers, to address and inspire more than one billion people around the world. the world and discuss the role of new media in supporting it. economies and contribute to sustainable development agendas.

Over the course of two days, the Billion Followers Summit becomes a massive interactive workshop, where renowned content creators share their knowledge and experience with new influencers and emerging creatives. With a vision to shape the future of digital content and new media globally, the Summit provides a platform to share knowledge and expand partnerships and collaborations between influencers, content producers and various social media platforms.

The event will host several panel discussions and sessions to address how to transform new content creators into influencers, how to create meaningful and sustainable content, what skills ensure continuity on social media platforms, and what tools and methods constitute successful content that adds positively to digital platforms. .

Positive narratives

Alia Al Hammadi, CEO of New Media Academy, said: “Imagine a world where content, whether written, spoken or visual, does not exist. This sentiment is especially true for the digital content industry and its creators. Equally unimaginable is a world without those who share their experiences and the stories of their communities with large audiences, building bridges between cultures and ideas, connecting thousands and millions of people around the world.

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“Through the Billion Follower Summit, we aim to unite content creators, changemakers and thought leaders to address pressing global issues that impact both the present and future of our world. The event also serves as a platform for content creators, social media platforms and digital content production companies to exchange ideas, fostering partnerships that align with the UAE’s strategy of becoming a global hub for industries and talents. creatives.

“Sharing social content is an enormous responsibility that leaves a lasting impact on an individual and social level. “That is why the New Media Academy is interested in this annual event as a way to champion impactful content and positive narratives, in line with our commitment to unlocking the transformative potential of content creators, amplifying their influence,” he concluded.

Various workshops

In its first edition, the Billion Followers Summit attracted 17,500 registrations, allowing 6,500 attendees to participate in more than 40 engaging sessions and workshops.

The summit brought together a powerhouse of international social media giants, with industry leaders such as Meta, Warner Bros., TikTok, YouTube, Snapchat, Facebook and Mindvalley taking center stage. The stellar lineup of speakers included well-known figures such as Trevor Noah, the world’s most famous comedy host, MatPat, known as The Nerdiest Guy on YouTube, Like Nastya, the kid behind the world’s third largest YouTube channel, Jordan Matter, Devon Rodriguez, Mai and Mama Wafa, Ahmed El Ghandour, known as “El-Daheeh”, Karen Wazen, and young influencers Abdullah Anan, Ahmed Sharif, Omar Al-Helou, Nasser Al Aqil and others.

More than 77 speakers and 200 CEOs, 300 multimedia content companies and 100 digital content agencies converged on the event.

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