Amsaan and MOTIONGATE present deaf-accessible theme park experience

Amsaan, a pioneer in accessible IT solutions developed by GPDIT, and iconic theme park MotionGate are announcing an innovative partnership that will change the experience for deaf visitors.

The collaboration features on-demand Emirati Sign Language videos, accessible via strategically placed QR codes throughout the theme park. These videos provide vital information such as attraction descriptions, safety guidelines and park instructions in Emirati Sign Language, allowing deaf visitors to access essential information.

Deaf visitors can now easily navigate MotionGate Dubai with confidence and independence thanks to the availability of crucial information in their preferred language. This initiative aims to break down communication barriers and ensure a more inclusive theme park experience for all visitors.

Local deaf Emirati employees played a crucial role in translating the text into ESL, ensuring cultural sensitivity and accuracy in the transmission of information. Their participation highlights the commitment to foster inclusion and community participation within the project.

Vitalii Mykhalchuk, CEO of Amsaan, fixed:

By combining technological innovation with commitment to the deaf community, Amsaan and MOTIONGATE™ Dubai are leading the way in transforming entertainment spaces into experiences truly accessible to all, setting a precedent for other industry players.

Al Anood Al Hashemi, Vice Chairman of Dubai Holding EntertainmentHe also added:

The collaboration between MOTIONGATE™ Dubai, part of Dubai Holding Entertainment, one of the largest diversified entertainment groups in the region, and Amsaan with this initiative, marks a significant leap towards inclusivity.