Emirates achieves Grand Slam glory with multi-year partnership as official airline of Wimbledon
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Emirates achieves its fourth “Grand Slam” as the airline announces a multi-year partnership with one of the most prestigious tennis events in the world: The Championships, Wimbledon.
As the official airline partner of the championship, Wimbledon – Emirates will take the world of tennis to new heights with exciting on-ground activations. The championship will take place from July 1 to 14, 2024 at the All England Lawn Tennis Club.
The airline is now a proud partner of all four Grand Slam tournaments.
Sir Tim Clark, Chairman of Emirates Airlinesaying:
“From the hard court to the grass court, we are proud to increase our presence in the world of tennis. Wimbledon is a major sporting event watched by millions of people around the world and we are delighted to be associated with such a respected brand.
Emirates has always supported tennis and has been a sponsor of all four Grand Slams; Our commitment to sport is stronger than ever. “We look forward to delivering world-class tennis action this summer and celebrating the best of tennis with fans around the world.”
Deborah Jevans CBE, president of the All England Clubsaying:
“We are delighted to welcome Emirates to our family of official partners at Wimbledon. By partnering with Emirates, as the official airline partner, Wimbledon joins forces with a premium brand and one of the world’s leading sponsors of tennis and sport in general. As Emirates embarks on its fourth decade of supporting tennis, this exciting partnership takes the organisation’s investment and connection to the sport to the next level.
We have received record levels of interest from the UK and around the world to attend the Championship this year, and the support of official partners such as Emirates helps us keep the event at the top of the sport for players and fans alike. ”.
Wimbledon Official Partner Airline
Through the association, Emirates You will enjoy a wide range of benefits including: court marking on center court and court number 1; on-site activations to engage with tennis fans; marketing, digital and social media rights; hospitality tickets; and an opportunity for the airline to join the popular ‘Wimbleworld’ on the metaverse platform, Roblox, with Emirates‘ Brand name tennis courts and obstacle courses.
Defend “Force for Good” initiatives
Emirates and Wimbledon will also join forces to support social impact initiatives across the UK. Within the framework of the partnership, a multi-million dollar “Force for Good” fund will be created to support and promote initiatives that positively impact society and support local communities. More details about this fund will be announced during 2024.
Proud sponsor of four Grand Slams
Emirates has been the Official Airline of the ATP Tour since 2013 and Premier Partner since 2016. The airline’s portfolio includes some of the most notable events on the ATP and WTA circuits. In addition to the four Grand Slam tournaments, including: US Open (since 2012); Roland Garros (since 2013); Australian Open (since 2015); and The Championships, Wimbledon (announced in 2024); The airline also supports 60 other tournaments throughout the year. Emirates has also supported thDubai Duty Free Tennis Championships since its beginnings in 1993.
The airline’s sponsorship portfolio also includes other world-class sports, such as golf, horse racing and sailing. In the UK, the airline is a proud sponsor of Arsenal, the Emirates FA Cup, Lancashire Cricket Club and Emirates Old Trafford.
News source: Dubai Press Office
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