Dubai launches ‘Jood’ platform, a unified hub for social and humanitarian contributions

Exemplifying visionary leadership His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and under the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubaihe Community Development Authority (CDA) has launched the Dubai Community Contributions Platform, “Jood”.

The platform acts as a hub dedicated to championing and strengthening social and humanitarian efforts across Dubai. Its stated objective is to inspire the active participation of stakeholders and strengthen the foundations of sustainable community development in line with the objectives established by the Dubai Social Agenda 33.

Pioneering in its approach, the platform is committed to promoting a spirit of “Giving back to the community” and aims to establish a robust and proactive social care and empowerment system by providing a safe, reliable and officially supported avenue for social responsibility contributions.

With the aim of involving companies, entrepreneurs, institutions and individuals of various nationalities, the initiative encourages their participation in sustainable projects aimed at empowering society in critical sectors such as health, education and social well-being. The overall objective of the platform is to ensure transparency and efficiency in leveraging companies’ contributions to social causes while fostering collaboration among stakeholders to enrich and advance the social sector.

Hessa bint Essa Buhumaid, Director General of Dubai Community Development Authority, underlined the importance of the Jood platform as an innovative and advanced channel to drive community empowerment activities in Dubai. Serving as a facilitator for institutions, businesses, business sectors and individuals, it aims to rationalize and institutionalize contributions to sustainable community projects, with a primary focus on vital areas such as education, health and social care.

Emphasizing the strategic and decisive nature of the jood initiative, highlighted his spirit of “giving back to the community.” The initiative is inspired by the vision of Sheikh Mohammed bin Rashid as well as the support and guidance of Sheikh Hamdan bin Mohammedshe added.

He jood The initiative is dedicated to fostering a strong, interdependent and cohesive society, in line with the objectives of the Dubai Social Agenda 33. Its primary purpose is to improve the effectiveness and proactive intent of social care and empowerment systems, ultimately resulting in positive outcomes for society both now and in the future.

Buhumaid elaborated on how jood It embodies the essence of Emirati culture, rooted in generosity and solidarity. The initiative aligns with the timeless customs and traditions of the Emirati people, demonstrating a firm commitment to helping those in need and improving their well-being through thick and thin. He praised the strong desire shown by businessmen, both citizens and residents, to contribute to supporting social programs and promoting social development.

The initiative is distinguished by empowering business sectors and companies to channel their corporate social responsibility contributions towards projects with a lasting positive impact on society, particularly in crucial areas such as health, education and community empowerment. Contributes significantly to the achievement of the objectives set in the Dubai Social Agenda 33with the vision of positioning Dubai among the top three cities in the world in terms of standard of living within a decade.

Hamad Obaid Al Mansouri, Director General of Dubai Digital Authoritypraised the initiative.

“We are pleased to be an important partner in the development of the Jood Platform for Community Contributions (jood.ae), which represents a pioneering model for leveraging digital technology to contribute to community initiatives in the emirate. This initiative falls within the objectives of Dubai Social Agenda 33 and aligns with the overall strategic direction towards digital services in Dubai. At Digital Dubai we support such community initiatives through digital empowerment and leveraging digital infrastructure to deliver quality digital experiences across the emirate. “This partnership represents the embodiment of wise leadership’s vision to consolidate Dubai’s position as a global digital capital and as an inspiring model of social responsibility, solidarity and cohesion.”

Ahmed Darwish Al Muhairi, Director General of the Dubai Department of Islamic Affairs and Charitable Activitiesstated that the Jood platform for community contributions It is one that helps realize the leadership’s vision of driving social progress. The platform itself serves as a trusted destination for those who wish to contribute to humanitarian, charitable and development work across Dubai and facilitates direct electronic donations, he added.

Al-Muhairi He noted that the department strives to make its role within society more and more impactful and fulfill its responsibility by setting an example in terms of its charitable work. This purpose is achieved through participation in various community initiatives related to charitable and humanitarian work. Supervising and regulating donations is another integral aspect of its work, in addition to consolidating and promoting a culture of philanthropy and human solidarity, encouraging people and institutions to contribute to comprehensive and sustainable human development through legitimate channels authorized by the department, he added.

Working alongside the Jood Platform It allows for deeper engagement between the local community, non-profit entities, individuals, businesses and charitable investments, opening up more opportunities to contribute to humanitarian causes and enriching a defining aspect of Arab society, he added.

He “Good” The platform initiative aims to encourage private sector participation through corporate social responsibility in community improvement and development projects. Furthermore, it seeks to strengthen social cohesion among members of society, ensure transparency regarding the use of social contributions from companies and individuals, and promote collaboration with relevant authorities to support and advance the social sector.

He “Good” The platform directs contributions towards community projects with a focus on sustainable impact, prioritizing support for education, students, scientific research and development, improving healthcare standards, and community protection measures. In addition, it facilitates the construction and equipment of social centers, improving the long-term effectiveness of contributions from companies, businesses and individuals.

This initiative arises from a collaborative effort between 11 government agencies of the Emirate of Dubai, aligning with the directives of the Government of Dubai to strengthen governance in the community contributions sector. It seeks to establish a platform that harmonizes Dubai’s corporate social responsibility policy with the social responsibility strategies of the emirate’s institutions and companies. By implementing impactful initiatives, “Good” aims to harness the benefits of philanthropy while ensuring sustained social impact. Rooted in the principle of “giving back to the community”, these initiatives aim to benefit citizens, residents and all segments of society to the greatest extent possible.

The entities participating in the “Jood” platform (jood.ae) They currently include Dubai Foundation for Women and Children, Dar Al Ber Society, Al Jalila – Dubai Health Foundation, Beit Al Khair Society and Dubai Charitable Society. The platform was developed in partnership with the General Secretariat of the Dubai Executive Council, the Dubai Digital Authority, the Community Development Authority, the Department of Islamic Affairs and Charitable Activities and the Dubai Department of Finance.

“Good” presents a unified and reliable platform to display and support initiatives, projects and campaigns proposed by institutions. It highlights the most pressing needs, facilitating new donor contributions and alignment with private sector social responsibility plans.

The platform (jood.ae) allows both institutions and individuals to contribute directly to the listed initiatives and projects through electronic payment or bank transfer. It also provides regular updates on project status and progress toward completion, along with documented contribution reports designed to meet social responsibility requirements. This approach supports sustainable performance and offers various benefits to taxpayers.

With its digital interface, the “Good” The platform offers convenient direct access and immediate contribution to various community initiatives, allowing contributions through the platform (jood.ae) or making quick donations through “Dubai now”application. Additionally, it illustrates the connections between each initiative presented and the corresponding sustainable community development goals, including associated environmental, social and governance factors. This transparency ensures efficiency, effectiveness and transparency throughout the entire process.

The platform (jood.ae) is aligned with Goal 17 of the Sustainable Development Goals, emphasizing global partnerships. It highlights the importance of a common goal and strong dedication to harnessing the combined efforts of various institutions around the world to achieve sustainability. Furthermore, it highlights the importance of fostering partnerships between governments, the private sector and civil society to drive progress towards sustainable development.

He “Good” The platform (jood.ae) provides a structured institutional framework to receive contributions from companies and entrepreneurs. Focuses on strategic, purposeful and sustainable community initiatives aimed at empowering Dubai society and meeting the goals of the Dubai Social Agenda. Furthermore, it strives to strengthen the institutionalization of social responsibility contributions, further solidifying Dubai’s position as a pioneer in fostering a unified and caring society that embraces all individuals, groups and sectors.

News source: Emirates News Agency