The United Arab Emirates ranks 10th in the world and 1st regionally in the Global Soft Power Index 2024

“The UAE’s rise to global recognition continues unabated. Our tenth ranking in the Global Soft Power Index, which covers 193 countries and is based on input from 170,000 experts, serves as testimony to this growing recognition,” said Sheikh Mohammed.

The UAE also ranks first regionally in the global soft power index, as well as first regionally in international appreciation of leaders, and eighth globally in influence in international diplomatic circles, such as described in the report. The UAE also ranked third globally both in terms of generosity and donations and in terms of opportunities for future growth, the vice president added.

Thousands of dedicated teams in various fields work tirelessly day and night to contribute to these achievements, Sheikh Mohammed said, extending his deep gratitude to all those involved. He emphasized that the world will continue to recognize and value the extraordinary journey of the UAE.

The announcement of the Index results came during the annual Global Soft Power Summit, which was held in London in the presence of a group of world leaders and public figures, led by former British Prime Minister Sir John Major; Eliza Jean Reid, the First Lady of Iceland; and Olena Zelenska, the First Lady of Ukraine.

The United Arab Emirates has demonstrated a remarkable track record in its positioning and ranking within the global index, which surveyed more than 170,000 people to evaluate the 193 member states of the United Nations. It has consistently climbed the ranks, solidifying its reputation as a key player in shaping global perceptions.

The United Arab Emirates ranked first in the “Strong and stable economy” indicator. This confirms its status as a model of sustainable economic growth and diversification, particularly after the successful implementation of a series of effective strategies and prudent decisions made by its leaders in recent years.

The United Arab Emirates has managed to reduce its dependence on oil as its main source of income by promoting the growth of other sectors such as tourism, technology, renewable energy and financial services.

This diversification strengthens the economy and protects it from fluctuations in oil prices, while paving the way for new avenues of growth and advancement.

Furthermore, previous data has shown a notable increase in the UAE’s non-oil foreign trade in 2023, reaching an unprecedented level of Dh3.5 trillion, a milestone for the UAE economy, achieved despite the global slowdown. of international trade. The United Arab Emirates is home to a large and growing number of major international companies and promising firms in various sectors.

The UAE ranked 10th in the ‘Internationally Admired Leaders’ indicator, which reflects the global status achieved by the UAE leadership through a balanced foreign policy of spreading Emirati values, building bridges of peace and improving relations diplomatic relations with all countries in the world.

The UAE’s advanced ranking demonstrates the proactive and influential role it plays both regionally and globally as an active partner in promoting global peace and development.

The United Arab Emirates achieved third place in the “Future Growth Potential” indicator. This highlights the country’s strategic vision towards future investments and opportunities within a number of vital sectors, including innovation and technological infrastructure development.

This vision contributes significantly to strengthening the UAE’s ability to explore new horizons of growth in the economic, scientific and social sectors. In addition, it strengthens the country’s position as a leading destination to attract global investors and talent.

The United Arab Emirates ranked 10th in the “Issues I’m following closely” indicator. Through its media and media institutions, the UAE emphasizes its achievements in all sectors and fosters effective communication channels with the public, as well as with local, regional and global media platforms.

This strong media presence has contributed to building a positive international image for the UAE and its distinguished development journey.

The UAE has successfully hosted the prestigious EXPO 2020, as well as numerous specialized events in various sectors, enhancing its position as a promising destination in multiple economic and tourism sectors.

The UAE ranked third in the “generous” indicator of the soft power index, reflecting its genuine values ​​and commitment to helping others. The United Arab Emirates has demonstrated a strong commitment to supporting countries and people through a series of initiatives and humanitarian aid.

According to the Brand Finance 2024 report, the UAE ranked eighth in the “Influential in Diplomatic Circles” indicator. Achieving this position underscores the UAE’s critical role globally through its active diplomacy and impactful engagement with international organizations, to positively contribute to global peace and stability.

The UAE ranked 10th globally in the “Business and Trade Image” indicator, underscoring its achievement in cultivating a favorable business and investment environment. With comprehensive and advanced legislations implemented in recent years, the UAE has effectively addressed the regional and global challenges that have arisen, positioning itself as one of the world’s leading nations in addressing challenges.

The United Arab Emirates ranked eighth in the “Leader in Technology and Innovation” indicator, in a demonstration of the country’s dedication to pioneering the fields of technology and innovation. The United Arab Emirates is committed to maintaining and promoting its status as a global innovation and technology hub, through investments in education, scientific research, financial technology, artificial intelligence and sectors supporting advanced space industries.

The UAE ranked ninth in the “Safe and Secure” indicator, which shows the quality of life in the UAE and its ability to provide a safe and exemplary environment for both residents and visitors.

The success achieved in this regard is the result of dedicated efforts to establish a high-quality policing and security system, which plays a vital role in fostering social stability and inculcating a sense of security in all sectors.

A notable performance achieved by the UAE in various sustainability indicators, ranking 9th globally in the “Sustainable Cities and Transport” index and 18th globally in the “Green Energy and Technology Investments” index.

UAE leaders have declared extending the Year of Sustainability until 2024. This reflects the country’s continued commitment to sustainability, especially in light of the notable achievements and outcomes of COP28.

The UAE nation brand witnessed a significant rise in its value from $700 billion to $1 trillion in three years, solidifying the country’s position as the most valuable national brand in the Middle East region and Africa.

The Brand Finance Soft Power Index provides a comprehensive assessment of countries’ soft power influence globally. The index surveyed more than 170,000 people from the 193 member states of the United Nations.

The Brand Finance report covered 55 leading indicators and sub-indicators to measure the positive reputation of countries and their ability to have a positive impact, as well as to understand the perceptions and opinions of the global public on issues including the investment environment, products and services . , live, work, study and visit.