Dubai: gas stations will be named after brands and companies – News
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Photo: Emarat/X
Local and international companies and brands now have the opportunity to have gas stations in Dubai and the Northern Emirates named after them with the launch of Emarat’s ‘Project Landmark’.
Launched on Saturday, Emirates General Petroleum Corporation or Emarat’s marketing strategy will allow companies to “integrate their business models within service stations.”
Naming rights are a form of advertising in which a company or brand “obtains the exclusive right to name a place, building or facility by paying royalties.” The Dubai Metro is a good example of this, where several stations are named after local and international corporate entities, including Emirates, Onpassive, Abu Dhabi Commercial Bank, UAE Exchange, Danube and more.
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Emarat has a network of 139 service stations in Dubai and the Northern Emirates.
Eng. Ali Khalifa Al Shamsi, CEO of Emarat, said: “Project Landmark provides an innovative business platform for companies to reach customers and provide valuable services that meet the high standards of excellence set by the UAE.”
Eng. Ali Khalifa Al Shamsi. KT Photo: Treasurer Angel
“It goes beyond simply being a commercial company, as it represents a strategic ecosystem that establishes a unique partnership model where customers are prioritized and recognized as key contributors to our success, as well as important economic and investment players who They boost the attractiveness of Dubai and the rest of the world. United Arab Emirates,” he added.
Al Shamsi continued: “The Landmark Project will allow partners to elevate their presence through long-term investment opportunities. It provides an innovative business platform for companies to reach customers and provide valuable services that meet high standards of excellence established by the UAE”.
“Emarat ensures that its stations are equipped with state-of-the-art facilities. Emarat station employees receive comprehensive training to ensure they meet and exceed customer expectations by providing world-class services.
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