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e& joins as main partner in the mothers’ donation campaign


my& announced that it will join as main partner of the Mothers’ endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubaito honor mothers by establishing an AED billion endowment fund to support the education of millions of people around the world.

my& will dedicate its various platforms and resources to facilitating donation to the campaign, which provides contributors the opportunity to donate in honor of their mothers, highlighting their role in caring for families and promoting their children’s education. The campaign also aims to support disadvantaged people through education, allowing them to improve their quality of life and prepare for the labor market.

Solidarity initiatives

Masood M. Sharif Mahmood, CEO, e& UAEsaying:

“It is an honor to support the Mothers’ Endowment campaign as a lead partner, as this generous initiative extends the UAE’s humanitarian effort by providing quality education around the world, in recognition of its crucial impact on the development of disadvantaged communities” .

“We are proud to participate, for the fourth consecutive year, in the Ramadan campaigns launched under the Mohammed bin Rashid Al Maktoum Global Initiatives, affirming e&’s commitment to offering digital solutions that facilitate contributions to the campaign, of easy and fast way”.

he added, noting that e& continues to support UAE charitable initiatives that focus on structured group efforts, long-term planning and sustainable benefits that drive stability and development.

Educational projects

my& supports the Mothers’ endowment campaign helping to mobilize local, regional and global efforts to implement educational projects in disadvantaged communities, providing millions of people with the tools and skills necessary for an independent and stable life.

This support is shown in different ways, including dedicated numbers for sending SMS as mentioned below, the Smiles app, as well as promoting the campaign through SMS and other platforms, and changing the name of their network.

special numbers

my& It also announced a set of special mobile numbers that will be auctioned at the Most Noble Number charity auction in support of the campaign. The auction, which will be held in conjunction with Emirates Auction on March 24, will feature prominent UAE businessmen and philanthropists.

The dedicated numbers for the auction are: 054 5555555, 0548888881, 0569111111, 0561444444, 0564344444, 0563000004, 0564444499, 0564488888, 0568888800, 05440 0 0001 and 0545555551.

Donation channels

He Mothers’ endowment The campaign welcomes donations and contributions to the endowment fund from institutions and individuals through six primary channels, including the campaign website (, as well as a dedicated call center through the toll-free number (800 9999). Donations are also possible by bank transfer in UAE dirham to the campaign bank account number at Emirates Islamic Bank (AE790340003708472909201). Donations via SMS are possible by sending the word “Mother” to the following numbers (1034, 1035, 1036, 1038) for e& users. Other possible platforms to donate to the campaign are the DubaiNow app by clicking on the “Donations” tab and Dubai’s community contributions platform, Jood (

News source: Emirates News Agency


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