MBRSG and APCO to enhance collaboration on GenAI and government communications
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He Mohammed Bin Rashid School of Government (MBRSG) and global advisory and defense firm APCO have signed a memorandum of understanding (MoU) to enhance cooperation and exchange of experiences in areas including generative AI (GenAI) and government communications.
MBRSG and APCO will collaborate in the development of education and training programs focused on improving the communication skills of leaders and managers in the government sector. The parties will also explore the use of advanced technologies in research and the employment of GenAI in government communications.
Dr Ali bin Sebaa Al Marri, CEO of MBRSG, signed the MoU together with Mamoon Sbeih, President of APCO in the Middle East and North Africa. It was signed in the presence of Dr. Arthur King, Interim Dean and Director of Academic Affairs of the MBRSG.
Dr. Al Marri saying,
“This memorandum reflects the Mohammed Bin Rashid School of Government’s commitment to capacity development to strengthen government work and enable public sector employees to address challenges effectively. Our work contributes to leadership excellence and supports the UAE’s development path, elevating its regional and global position. The school is focused on joining its efforts with prestigious international institutions to exchange knowledge and experience to enrich the knowledge of government personnel and improve their communication skills based on the latest techniques and technologies.”
According to the MoU, the school will work with APCO Institute, the company’s training arm that specializes in developing strategic communications capabilities and empowering professionals with tools, knowledge, exposure and international best practices in media communications. The collaboration will provide training courses in strategic planning, government communication, crisis management, internal communication management and change management. The courses will equip leaders and spokespersons with skills to more effectively engage with international media, manage individual and institutional reputation, as well as manage the construction, operation and transfer of proprietary systems in government communications departments.
News source: Emirates News Agency
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