#EidInDubai campaign launched as city delivers exceptional festive experience

Under the directives of Sheikh Ahmed bin Mohammed, Second Deputy Ruler of Dubai, the Dubai Media Council announced the start of a new campaign titled #EidInDubai, which will build on the success and joyful celebrations of the #RamadanInDubai campaign to provide opportunities to Residents and visitors create cherished vacation memories with their loved ones.

The new campaign will once again bring together the public and private sectors to organize a variety of public celebrations, events and activities, retail promotions and community initiatives that will reinforce Dubai’s position as a leading destination for festive experiences.

The #RamadanInDubai campaign brought the unique essence of the Holy Month to the community through various events and activities, integrating Dubai’s rich traditions with its modern character. This year’s Ramadan celebrations were marked by close collaboration between various stakeholders and exceptional participation from the emirate’s diverse community, reinforcing Dubai’s status as a city of harmony, cultural diversity and inclusivity.

The success of the campaign was marked by around 6,000 events and activities, ranging from community iftars, fireworks displays and cultural shows to educational workshops and charitable initiatives. Strategic partnerships with key stakeholders from various sectors were instrumental in realizing the vision behind the campaign.

Mona Al Marri, Vice President and CEO of Dubai Media Council and Director General of Dubai Government Media Office: “The #RamadanInDubai campaign has not only enriched our social fabric but has also raised the profile of Dubai as a city. that offers the best in the world. exceptional holiday experiences.

“Coordinated by Brand Dubai, the creative arm of the Government of Dubai Media Office, the success of the campaign was made possible by the strong synergy between public and private stakeholders, enthusiastic community participation and the seamless organization of a wide range of events. .”

Mona Al Marri added: “We now look forward to the #EidInDubai campaign, which has been designed not only to celebrate the spirit of Eid Al Fitr but also to reflect the soul of our city: vibrant, inclusive and cosmopolitan. It will showcase Dubai’s unique character marked by diversity, creative experiences and cultural richness.

“The #EidInDubai campaign will provide another strong boost to the leaders’ vision of reinforcing Dubai’s status as the best city in the world to live, work and visit.”

Shaima Al Suwaidi, Director of Brand Dubai, said they will continue to collaborate with all partners to ensure that the Eid Al Fitr festivities reflect the best of Dubai’s hospitality, heritage and festive spirit. As one of the most popular tourist destinations in the world, Dubai offers exceptional tourist attractions and entertainment.

“The #EidInDubai campaign will reflect our city’s multifaceted culture and spirit of coexistence, featuring a variety of events that appeal to all ages and backgrounds, further strengthening Dubai’s position as a leading global holiday destination.” , said.

Throughout the campaign, numerous social media and digital platforms featured content showcasing Dubai’s lively festive atmosphere. Several social media influencers and content creators produced videos highlighting the city’s celebrations and various traditions during the Holy Month. These included luminous decorations adorning Dubai’s neighborhoods and landmarks, along with community events, conferences, workshops and iftar gatherings, as well as the iconic ‘Iftar Canyon’. Expo City Dubai was a key celebration hub, offering 51 daily activities as part of the Hai Ramadan celebrations.

The Government of Dubai Media Office (GDMO) posted more than 200 pieces of content on its official social media accounts, including 53 videos, which garnered around one million views. The content shared showcased the various celebrations of the #RamadanInDubai campaign, highlighting the extensive community participation and festive decorations across the city.

The official hashtag #RamadanInDubai garnered 492 million views from 11,000 pieces of content shared by around 1,700 accounts on various social media platforms.