Abu Dhabi: Launch of digital platform to turn climate intentions into actions – News

On the occasion of the “Year of Sustainability” and the celebration of COP28 in the UAE, local entities have launched a feature-rich digital platform to help turn climate intent into meaningful climate action.

As part of its ongoing public-private collaboration to enhance sustainability initiatives, Environment Agency Abu Dhabi (EAD) and du, part of Emirates Integrated Telecommunications Company (EITC), unveiled the ‘environmental engagement platform’ naha’.

“The launch of the naha platform is an evolutionary step in our partnership with du. It is the culmination of our educational awareness initiatives manifested on a unified digital platform,” said Dr. Shaikha Salem Al Dhaheri, Secretary General of EAD.

Naha, which comes from the words “natural habitat”, is designed to use customized digital platforms to promote sustainability, raise environmental awareness and encourage green practices in Abu Dhabi and beyond. Naha will centralize EAD’s key outreach initiatives, which are based on scientific information and knowledge, with the aim of turning climate intentions into meaningful actions in the UAE by participating and participating in the various programs that are part of the platform.

“With 2023 declared the ‘Year of Sustainability’ by the President of the UAE, His Highness Sheikh Mohamed bin Zayed Al Nahyan, and with the UAE hosting COP28, this platform exemplifies our unwavering commitment to responsibility. environmental and our continued efforts to raise awareness among the community. about the importance of sustainability and breaking it down into tangible actions that can be taken daily,” said Dr. Al Dhaheri.

Naha offers a variety of tools and resources, including a calendar and a personalized ‘my naha’ newsfeed; empowering people to adopt environmental lifestyle changes through increased awareness, event participation and community engagement.

“Naha serves as an essential tool to expand community participation and environmental awareness, leading us toward a sustainable future that balances economic growth, technological innovation and environmental conservation.”

The e-platform includes more than eight environmental programs and initiatives such as Sustainable Schools Initiative (SSI), Sustainable Campus Initiative (SCI) and ‘Sahim’ Citizen Science Programme, and other initiatives targeting youth, students and the community.

“EAD remains steadfast in safeguarding Abu Dhabi’s environment. “Our partnership with du magnifies our collective capabilities to leverage digital technologies for greater environmental awareness, lifestyle change and action.”

This digital ecosystem will establish a coordinated effort among stakeholders to address pressing environmental issues, particularly climate change, which is particularly relevant as the UAE prepares to host COP28 this year.

Fahad Al Hassawi, CEO of du, said: “Our participation in naha marks a natural progression of our strategic partnership with EAD. By leveraging our advanced technological capabilities and data management expertise, we are reinforcing the naha platform’s mission to turn climate intentions into actionable actions. In addition to our impactful technological contributions, du is committed to proactively engaging with key audiences, amplifying the platform’s influence and reach.”

The launch heralds a new chapter in Abu Dhabi’s journey towards sustainability, harnessing technology as a powerful tool to address environmental challenges and foster a sustainable future by engaging all sectors of the community.

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