As a first step in this direction, Sheikh Latifa announced the launch of the ‘MENA Creatives Bootcamp’ – Sustainability Edition, a three-day accelerator program for creative talents in the UAE and the wider region in collaboration with Google. The program is aimed at providing digital and technology-related guidance and mentoring to help those working in the creative industry enhance their talent and grow their online businesses sustainably.
During her visit, Sheikha Latifa said: “We are actively shaping the future of creative businesses, joining forces to usher in an invigorating landscape that sets new benchmarks to enable creative talent, skills development and knowledge sharing. knowledge. “The collaboration with Google enables creative talent to keep pace with modern needs, highlighting Dubai’s commitment to fostering innovation and empowering its unique creative ecosystem.”
The inaugural edition of the programme, which will be held from November 13 to 15 at Google’s Dubai office, will focus on sustainability in line with the designation of 2023 as the Year of Sustainability in the UAE. Training sessions will be led by industry experts who will guide and train participants to explore environmentally conscious design practices and leverage AI-powered technologies to amplify their creative impact. The bootcamp will offer participants tremendous opportunities to network, exchange knowledge and explore potential collaborations with others across the industry.
During the visit and in her meeting with the Google team, Sheikha Latifa emphasized the importance of leveraging strategic collaboration to fully support and upskill creative talent in the region. The discussion also highlighted the importance of Dubai’s cultural offering as it continues to position itself as a global leader in the creative and cultural space. This vibrant cultural experience was showcased through the ‘Dubai Culture and Heritage’ project on the Google Arts & Culture platform, which launched last year, highlighting the city’s cultural diversity and celebrating its contemporary creativity.
The ‘Dubai Culture and Heritage’ project on the Google Arts & Culture platform was an important milestone in the collaborative journey of the two entities. Sheikha Latifa underlined the importance of constantly enriching the platform’s content to align it with Dubai’s cultural diversity, unique identity and rich heritage, further promoting Dubai’s rich cultural tourism sector.
Sheikha Latifa interacted with various Google teams and received updates on innovative concepts and latest technologies driving creative transformation in various domains. She highlighted that partnering with Google increases the agility of the creative sector and allows it to adapt to modern needs, highlighting how these joint cultural projects align with Dubai’s commitment to fostering innovation and boosting its unique creative ecosystem.
Anthony Nakache, Managing Director of Google Middle East and North Africa, commented: “We are excited to launch the ‘MENA Creatives Bootcamp’ in collaboration with Dubai Culture. We are committed to contributing to the creative scene in the region, whether by offering training sessions dedicated to helping creatives amplify their artistic talents and grow their online businesses or by providing mentoring opportunities that encourage the exchange of knowledge and experiences between peers in the industry. We look forward to learning from this first group and offering more such programs in the future.”
The ‘MENA Creatives Bootcamp’ will encompass specialized sessions focusing on manufacturing guided by the expertise of Make Works UAE. Additionally, it will feature segments dedicated to the advancement of innovative materials within the UAE, facilitated by Colab. It will also highlight the transformative role of Artificial Intelligence in empowering creatives, exploring avenues to achieve digital sustainability by mitigating carbon emissions and examining the qualities of eco-friendly and recycled materials along with their potential applications in various areas.
Participants will also receive access to Google’s mentoring network for one year and support from Dubai Culture, in addition to gaining access to platforms where they can showcase their work at the Authority’s events and festivals.
Interested creatives can start applying and learn more about the program at this link.