Launching a new off-road market for driving enthusiasts

The CEO points out that the portal is not just about vehicle improvements, but also about awakening aspirations, embracing innovation and transcending limitations.

Ahead of the off-road season in the UAE, an innovative platform has been launched for driving enthusiasts. El4x4.comwhich was recently launched, has been touted as the country’s first off-road market.

“The4x4.com is an innovative AI-driven initiative in the off-road industry. “It is the first market for off-road enthusiasts in the UAE and the Middle East.”

Hamid Shah, CEO of The4x4.comsaying.

Shah noted that the portal is not just about vehicle improvements but also about sparking aspirations, embracing innovation and transcending limitations.

“The portal represents the fusion of innovation and unlimited potential in the field of off-road customization. “Our platform serves as a portal not only for presentations but for embarking on a journey that explores the uncharted territories of vehicular metamorphosis.”

In partnership with brands such as Fox, Ironman, Dobinsons, ARB and AOR, The4x4.com offers driving enthusiasts a variety of modification solutions.

Shah stressed that on the platform, driving enthusiasts can purchase all off-road parts and suspensions, making modifications to their dream vehicle more accessible than ever.

“We are taking the customer experience to the next level by offering pre-designed packages tailored to their specific vehicles. “We are proud to offer not only the best off-road components, but also a service that includes free installation and convenient pick-up and drop-off service from anywhere in the UAE.”

Work is also underway to integrate AI features into the portal.

“We are about to introduce an exciting AI-powered feature to our platform at the4x4.com. Picture this: You simply type in what you want for your vehicle, whether it’s more power, better handling, or a completely new look. Our AI takes it from there, like magic. It suggests exactly what parts you need and the modifications needed to achieve your goals, all with clear pricing. We are delighted to be at the forefront of innovation in this industry. We will always work to incorporate new technological trends into our platform that can make the process easier for any novice and experienced off-roader.”

Cha aggregate.

The new portal was launched at the Abu Dhabi Equestrian and Hunting Exhibition.

News Source: Khaleej Times