On Sunday, the vice president of the United Arab Emirates invited Emiratis to apply to become the country’s Youth Minister.
The UAE’s leaders are known for being forward-thinking, insightful and open to new and radical ideas.
From being the first country in the world to have an artificial intelligence minister to issuing open calls for top positions, UAE leaders have made important decisions in unconventional ways.
On Sunday, the UAE vice president invited Emiratis to apply to become the country’s Youth Minister. In 2016, a similar call to universities resulted in the country appointing Shamma Al Mazrui Minister of State for Youth Affairs when she was just 22 years old, making her the youngest minister in the world.
An avid user of social media, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, has been at the forefront of issuing open calls, launching public platforms and writing personal letters, all in an effort to ensure that everything in the country runs smoothly.
The KT team looks at 7 times Sheikh Mohammed went the extra mile to listen to the public, find top talent, thank people and share impactful messages:
1. Designing the next 50
In 2020, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the ‘Designing the Next 50’ project to engage the public in shaping the future of the UAE.
The digital platform was launched to collect ideas from citizens and residents on shaping the next 50 years of the UAE in various sectors, including health, education, economy and environment.
Public and private entities were asked to use interactive tools, including remote meetings, surveys and discussion sessions, to receive public feedback.
2. Hope Makers
In 2017, Sheikh Mohammed posted an open call on social media for a “job vacancy” for all Arabs in the Arab nation between the ages of 5 and 95. Promising a “reward” of 1 million dirhams, the vacancy was for people who were “experienced in dealing with people”, had experience “in humanitarian, volunteer or charity work” and believed “in the capabilities of the people who help them.” they surrounded.”
The post fueled the Arab Hope Makers campaign, which is currently the largest initiative of its kind to honor individuals and institutions in the Arab world with philanthropic efforts that seek to improve lives.
An open letter from Sheikh Mohammed set Emiratization in motion in 2019. Posted on his social media platforms, the letter was addressed to government officials, ministers and residents of the United Arab Emirates.
Delivering six important messages, he addressed various topics, including foreign policy, the local economy, and the importance of government performance. In it, she wrote: “Providing jobs to Emiratis was and will remain our top priority.” He also reminded government employees that “the government exists to serve the people” and encouraged them to address the people’s demands. “Any entity that is afraid to confront people is an institution that has lost confidence in itself,” he said.
4. Congratulate the graduates
In July this year, Sheikh Mohammed recognized the exceptional academic performance of high school graduates in the country and underlined their crucial role in shaping the future of the UAE in a moving note on social media.
The note came a few days after he personally called and congratulated Yasmin Mahmoud Abdullah Mohamed Ali, a student of Al Rashidiya Girls’ Secondary School, for achieving the prestigious first place in the elite track at the national level.
5. Open letter to the people of the UAE
Written as he completed 15 years as UAE head of government in 2021, Sheikh Mohammed recalled the challenges he faced and how he overcame them. Addressing the people of the country as his “brothers and sisters,” he explained how when the federal government launched the UAE Vision 2021 with the goal of being the best country in the world, people were skeptical.
“Some questioned the feasibility of launching a strategy and objectives spanning 12 years. But today we see the results as a reality that our people live,” he wrote. He addressed other topics such as the strength of the UAE passport, the importance of investing in reforms and lessons learned in 15 years. He signed the letter with the words “your brother Mohammed bin Rashid Al Maktoum.”
6. Choose the United Arab Emirates
In 2021, Sheikh Mohammed posted a video message on his social media channels aimed at investors and talented people around the world. Announcing the launch of a global economic media campaign, he wrote: “Our roots are Arab, our ambitions are global.”
The video was part of a series of initiatives the UAE launched to promote itself as a preferred destination for work, investment, entrepreneurship, education and life.
7. Every life is valuable
Four Dubai residents, whose video of saving a pregnant cat as it fell from a second-floor balcony, received generous cash prizes from the ruler of Dubai in 2021. Sheikh Mohammed, hailing them as “unsung heroes”, praised their quick thinking and sent the message that every life is valuable in this country.
Before handing over the cash, he posted the video on social media saying he was “proud and happy to see such acts of kindness in our beautiful city” and asking for the public’s help in identifying the men.
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