UAE News Today : Politics

DMI announces comprehensive development plan for its news, television and digital sectors


In line with the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Councilto further develop the media sector in Dubai and support the growth of the creative and media sectors in the Arab world, Dubai Media Incorporated (DMI) has revealed details of a comprehensive plan to realize its new strategy.

Details of several initiatives that are part of the plan were revealed at a press conference held by DMI at the 21st Arab Media Forum in Dubai. The plan, which will be implemented in the coming months, seeks to improve DMI’s professional, human, technical and infrastructure capabilities.

In his speech at the press conference, Mohammed Al Mulla, CEO of DMI, said that the initiatives align with the vision and directives of His Highness Sheikh Ahmed bin Mohammed for the positive transformation of the media sector in the UAE and the region. The new plan gives utmost importance to investing in human resources, empowering young media professionals and enhancing their role in development.

The new initiatives seek to improve the participation of the next generation in shaping the media of the future and give them more influential leadership roles. He highlighted DMI’s commitment to disseminating high-quality content about Dubai globally, while preserving local and Arab values.

The new plan will encompass all media platforms as part of the organization’s commitment to encourage the production of high-quality content and elevate Dubai’s stature as the region’s leading economic and media hub. The strategy also plans to transform DMI into a leader in the production of Arabic content and a pioneer in the deployment of Artificial Intelligence (AI) in the media.

The CEO of DMI also announced the launch of the Dubai Media Academy aimed at fostering skills and guiding young people towards fulfilling media careers. The Academy is prepared to open new educational avenues and promote academic and professional training. In addition to preparing graduates for the media industry of tomorrow, the Academy seeks to raise the standards of academic experience and specialized media research in the UAE.

DMI also announced the launch of several other strategic initiatives to revitalize the media landscape in Dubai. The press conference also announced the establishment of Dubai Media Studios for Creative Production, which aims to support emerging talents and content creators and encourage collaboration and job creation in the creative sector.

The company is also launching an events company dedicated to organizing popular music and art programs that will be broadcast regionally, with the goal of enhancing creativity and cultural appreciation in society.

Salem Belyouha, content director at DMI, saying:

“DMI’s next phase of growth will see it increasingly focus on creative content development. This effort is driven by His Highness Sheikh Ahmed bin Mohammed’s vision to establish Dubai as a major hub for content production in the Arab world.

Belyouha He said that DMI’s plan has placed a special focus on the development of content related to the economy, which will support the growth of Dubai as a major global financial and economic center. The drive to improve the quality of economics-related content supports the goals of the Dubai Urban Master Plan 2040 establish the emirate as the best city to live, work and visit and the goal of Dubai Economic Agenda D33 to consolidate Dubai’s position as one of the world’s top three cities, he added.

Khadija Al Marzouqi, Director of Digital Media at DMI, He said the organization’s digital capabilities are being enhanced to diversify content streams in a way that reflects Dubai’s cultural and social diversity and its emergence as a global metropolis. As part of this objective, DMI seeks to attract distinguished Arab and Emirati media personalities and position Dubai TV as a preferred channel for regional audiences with varied, high-quality programming.

Sarah Al Jarman, general manager of television and radio channels at DMI, highlighted the organization’s plans to incorporate new media personalities into its television channels. Sama Dubai TV will continue to enhance its coverage of local affairs and the rich cultural heritage of the UAE, by developing a range of new programmes.

DMI’s new plan seeks to develop a deep pool of Arab and Emirati media talent in line with the organisation’s new objectives. Dubai TV aims to serve as a global window to discover Dubai’s architectural achievements and monuments. The channel aims to establish itself as a preferred source of television programming among regional audiences.

Ahmed Abdullah, Senior Program Director at Dubai TVstated that the new programs will feature well-known Arab and Emirati media personalities, with the aim of establishing Dubai TV as the best option for viewers seeking diverse content.

Saud Al Derbi, editor-in-chief of Al Bayan newspaper, highlighted DMI’s comprehensive development vision aimed at revitalizing Dubai’s media and improving its competitiveness. He highlighted the DMI’s plan to feature prominent writers from the Arab world, especially economic analysts and commentators.

Reem Al Marri, Director of the DMI News Centre, said the organisation’s new plan seeks to transform Dubai’s news media sector with a focus on ensuring balanced and comprehensive reporting to solidify DMI’s reputation as a credible source of news and elevate Dubai’s stature in the media landscape. global news media.

Emarat Al Youm The newspaper will continue to focus on local issues in its unique style, with a versatile approach to covering issues that affect people’s lives. The newspaper seeks to convey an accurate picture of Dubai’s evolution in the economic, cultural, artistic and sports sectors.

Mona Busamra, Editor-in-Chief of Emarat Al Youm newspaper, spoke about the exciting phase of transformation in Dubai’s media sector. He highlighted DMI’s commitment to providing high-quality journalistic content and enriching it with contributions from eminent Arab writers and creatives.

Reem Alieh, Director of Brand Management, DMI, said the organization’s transformation will be reflected in a revitalized corporate brand identity. This brand overhaul is part of a concerted effort to present a dynamic and multifaceted image that is aligned with the innovation and technological advancement taking place in Dubai’s media landscape.

News source: Emirates News Agency


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