UAE News Today : Politics

The DET of Dubai and Real Madrid begin a historic collaboration


The Dubai Department of Economy and Tourism, together with the Real Madrid Football Club, have entered into a historic collaboration.

As two leading brands with common values, ambitions and dedication to excellence and innovation, the multi-year agreement promises a range of exciting activations, special fan moments and unique experiences for Dubai and Real Madrid fans. The newly formed alliance will equally serve as a powerful platform to create new growth opportunities for both institutions and support Dubai’s ambitious plans as part of its recently announced Dubai Economic Agenda – D33.

Being at the forefront of global sports entertainment with the world’s largest club aligns perfectly with Dubai’s ambitious plans to cement its position among the top three global cities. The partnership, which will launch in October, encompasses Real Madrid’s first men’s and women’s football teams and brings the flavor of Dubai to the Santiago Bernabéu, offering fans unforgettable experiences and services of the highest level.

HE Issam Kazim, CEO of Dubai Corporation for Tourism and Trade Marketing (DCTCM), and Florentino Pérez, president of the Real Madrid Football Club The collaboration was formalized during an official event in the legendary Board Room of Real Madrid City, in the presence of José Ángel Sánchez, CEO of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.

HE Issam Kazim, CEO of DCTCMcommented:

“We are excited to begin our journey with Real Madrid as a global partner. This innovative collaboration between Dubai and the world’s largest club is based on a shared vision and values, where each achievement serves as motivation to reach new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will leverage the strengths of a leading destination and the world’s most famous team, to reaffirm Dubai globally as the best city to visit, live and work”.

Emilio Butragueño, director of Institutional Relations of Real Madrid, commented:

“We are very proud of this new partnership with the Dubai Department of Economy and Tourism as the Club’s first official destination partner. Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination closer to our millions of Madrid fans around the world.”

Dubai’s strong relationships with the public and private sectors are at the heart of its success, and this new collaboration with Real Madrid further builds on a long-standing partnership that Emirates has cemented since 2011. It is also the perfect time for the next Real Madrid theme park, at Dubai Parks and Resorts, the largest theme park destination in the Middle East, which will further expand the city’s diverse destination offering. The park, which will be the first Real Madrid theme park in the world, will feature a series of Real Madrid-related attractions, including a museum, football rides and games of skill, as well as food and drink establishments, and retail retail spaces. sale. Official Real Madrid products.

HE Issam Kazim aggregate:

“Driven by our mutual dedication to excellence, leadership, talent and innovation, we look forward to enjoying great success together and showing the world the winning spirit of Dubai and Real Madrid.”

News source: Dubai Press Office


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