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Sprinklr opens new office in Dubai Internet City expanding its presence in the Middle East

sprinkler, a unified customer experience management (Unified-CXM) platform for modern businesses, has officially announced the opening of its new office in Dubai Internet City, the region’s leading technology hub and part of TECOM Group PJSCwhile pursuing an aggressive expansion plan in the Middle East and the Asia-Pacific and Japan (APJ) region.

The new office will serve as a central hub for Sprinklr’s operations in its key growth markets, spanning the Middle East, Africa and Asia-Pacific regions, and will offer the full spectrum of Sprinklr services, including product management, support implementation, customer success and technical consulting. and marketing resources.

sprinklerThe selection of Dubai Internet City was driven by the district’s strategic location in the city of Dubai, its position as a global leader in facilitating international business interactions, and its alignment with government initiatives such as Dubai Economic Agenda ‘D33’ and added value offered by TECOM Group that foster a business-friendly climate.

The center will support Sprayers market penetration strategy and increase accessibility to its Unified-CXM platform, helping to meet the demands of the company’s growing customer base in the Middle East and beyond.

The official opening of sprinklerChina’s growth center announced on the sidelines of GITEX Global 2023, which will be held at the Dubai World Trade Center from October 16 to 20. Dubai Internet City is an innovation partner of the event, hosting global giants of its ecosystem through a dedicated pavilion that hosts a variety of workshops and booth activities to shed light on advancements in areas including artificial intelligence (AI). and augmented reality at the fair. .

Commenting on the official launch, Ammar Al Malik, Executive Vice President – ​​Commercial at TECOM Groupsaying:

“As technology permeates every aspect of our lives, customer experience is becoming a key lever of influence and an important differentiator for companies pursuing digital transformation. Platforms that allow companies to understand, analyze and improve the customer journey are essential in today’s hyperconnected world.

“For more than 20 years, Dubai Internet City has served as a springboard for the world’s largest technology brands to start or grow, and is the region’s birthplace for technology collaborations that generate global impact. Supported by the ambitious Dubai Economic Agenda ‘D33’ and the ‘We, the UAE 2031’ vision, our city is further strengthening its position as a global hub for innovations driven by knowledge and creativity, and we will continue to encourage businesses like Sprinklr to leverage our globally connected ecosystem as they pursue business growth.”

The expansion will bring sprinklerThe company’s innovative solutions are closer to businesses in the region, offering greater customer engagement, personalized shopping experiences and efficient resolution of customer problems. It also facilitates real-time employee collaboration, AI-powered capabilities, and streamlined operations, benefiting both businesses and their customers.

> “Dubai has created an enabling environment for global companies seeking to expand their presence both within and outside the region, becoming a hub for talented professionals from around the world.”

saying Sprinklr Senior Vice President – ​​Growth Markets, Haitham ElKhatib.

“Dubai Internet City’s ecosystem and government support for innovation have made the community an attractive location for global companies like ours, and we are proud to be based here. Our new center in Dubai will promote the expansion of our Unified-CXM platform in our growing markets in the Middle East, Africa and Asia-Pacific regions, but more importantly for the global technology community, it will help us develop a solid network of partners through participation. the community through thought leadership events with the aim of innovating and achieving success together in the UAE.”

Spanning 22,600 square feet, the new sprinkler The office offers amenities including wellness rooms, shower areas, prayer rooms, a town hall, a café and meeting spaces to promote creative collaboration. The LEED certified office in Dubai Internet City has been designed by Roar.

sprinkler is a renowned business company that specializes in providing customer-oriented solutions, making it a prominent player in the global business landscape. With a workforce of more than 3,500 employees spread across several countries, sprinkler has established collaborations with more than 1,500 leading brands, including more than 85 of the world’s top 100 brands.

Dubai Internet City is the region’s largest technology hub and a cornerstone of Dubai’s digital transformation strategy that, for more than two decades, has served as a platform for global technology brands, startups and innovators to work, connect and innovate. The district is home to more than 3,000 customers, including Fortune 500 companies and SMEs such as Google, 3M, Microsoft and Careem, as well as more than 29,000 professionals and entrepreneurs.

Dubai Internet City is part of TECOM GroupDubai’s business district portfolio includes Dubai Science Park, Dubai Media City, Dubai Studio City, Dubai Production City, Dubai Knowledge Park, Dubai International Academic City, Dubai Industrial City and Dubai Design District (d3).

News source: Dubai Press Office

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