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Personal finance guide for blue-collar workers launched in UAE


Launched at the 10th PRME Middle East Regional Forum, recently held in Dubai, the guide simplifies financial education for blue-collar and frontline workers and aims to equip them with essential financial skills.

The initiative is supported by a comprehensive ‘Train the Trainers’ program that will further help cultivate financial empowerment among the country’s hardworking workforce. Having collaborated to design these informative and authentic financial education resources, Century Financial is committed to redefining financial freedom with better decision-making and stability for overall economic development.

In a joint statement on the occasion, Bal Krishen, President and CEO and Sameera Fernandes, Head of Corporate Affairs and Sustainability, Century Financial, said: “The launch of ‘Financial Freedom for All’ marks a pivotal moment in our journey towards the empowerment of all. individual in our community. By improving financial literacy, we not only contribute to personal growth, but also foster a more resilient and informed workforce. “This aligns perfectly with the ethos of PRME and our commitment to responsible management and education.”

Dr Eesa Mohammed Bastaki, President of the University of Dubai, said: “Our dedication to PRME principles over the past decade has been a journey of continuous learning and improvement. The launch of ‘Financial Freedom for All’ is a crucial step in our mission to extend the benefits of education beyond the classroom. “We are committed to equipping our community, especially the most vulnerable sectors, with the knowledge and skills necessary for financial independence and success.”

Dr. Yaprak Anadol, Director of PRME Middle East Chapter, added: “The development of this important financial education initiative is a testament to the active collaboration and dedication of the University of Dubai faculty, members of PRME Middle Oriente, the PRME Working Group and the Century Financial team of experts. Their collective effort was instrumental in creating a publication that not only educates but also empowers, reflecting a harmonious combination of academic rigor, practical financial wisdom, and a deep understanding of the needs of blue-collar and frontline workers. “This collaborative effort is a shining example of how cross-sector partnerships can lead to meaningful and impactful educational resources.”


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