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Media plays vital role in successful development strategies: Sheikh Mohammed – News

Sheikh Mohammed bin Rashid Al Maktoum. — Stock Photo

Published: Thursday 28 Dec 2023, 9:58 p.m.

The media plays a vital role in the success of development strategies, said His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

He said this on the occasion of the second edition of the “1 Billion Followers Summit” being held in the United Arab Emirates on January 10 and 11, 2024. The summit is the world’s largest gathering for creators and creation of contents, with the theme “Connect”.

The media also contributes significantly to the creation of an intellectual and cultural movement in society through its ability to develop specific content that is in line with the orientations and interests of various social and age groups, Sheikh Mohammed added.

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“The Billion Follower Summit cements the UAE’s position as a global platform for digital content creation and represents a quantum leap in the development and advancement of this promising sector, in a way that enhances the UAE’s global stature. and its positive impact on the general media scene,” said the ruler of Dubai.

Mohammad bin Abdullah Al Gergawi, Minister of Cabinet Affairs, welcomed the top influencers and content creators participating in the summit, stating that the UAE has been and continues to be the best environment to keep pace with the development of the sectors media and digital content creation. .

The “Billion Followers Summit”, organized by the Emirates Towers New Media Academy and the Dubai Museum of the Future, brings together 7,000 participants, including more than 3,000 content creators, influencers and creatives with more than 1,600 millions of followers. The summit will also feature 200 multimedia content production companies, 100 digital production agencies, 100 CEOs and 190 speakers from the world’s most famous digital content creators, who will present more than 100 diverse events, including 15 inspiring speeches, 20 workshops , 25 panels. discussions, 15 informal talks, 4 debates and 20 on-the-ground activations during the summit.

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