Dubai: Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, on Friday visited the Hatta Festival, organized by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO). ). , in collaboration with the Hatta Supreme Development Supervision Committee. The inaugural edition of the event, which concludes on December 31, seeks to shed light on what makes Hatta a truly unique place to visit and the diverse experiences it has to offer tourists.
During the tour, Sheikh Hamdan learned about the variety of events and activities organized as part of the festival, which is held simultaneously with the third edition of the Dubai Destinations campaign. Sheikh Hamdan appreciated the idea behind the festival and its aim to showcase Hatta as a unique and authentic destination offering exceptional tourist sites, natural sights, cultural events, sporting activities, dining experiences and luxury resorts. Furthermore, he ordered that the event be organized annually, taking advantage of Hatta’s position as a tourist center that attracts people from all over the world.
Sheikh Hamdan said that the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, serves as a great inspiration for initiatives aimed at promoting the development model outlined by Sheikh Mohammed bin Rashid for areas beyond the country’s large cities. He also highlighted that the Hatta region has become a paradigm of economic development and investment in youth capabilities, ultimately contributing to the collective well-being of the region.
The Crown Prince emphasized Dubai’s unwavering commitment to developing tourism destinations in accordance with the highest global standards and in harmony with the cultural distinctiveness of local communities. This commitment reflects the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum to invest in Dubai’s vast potential, encompassing its rich heritage, natural diversity and archaeological treasures.
Promotion of family attractions.
Sheikh Hamdan said that the various campaigns and programs carried out in Dubai during the winter season are mainly aimed at promoting the concept of family attractions, attracting local and international visitors and tourists in equal measure and consolidating Dubai’s position as a leading destination worldwide.
“I visited the Hatta Festival and had the opportunity to enjoy its various events and activities. I am delighted with the projects that benefit the residents of the region, especially the youth, and I am also pleased to witness the enthusiastic participation of the families who enjoy the unique winter atmosphere of Hatta. “We are committed to further developing the Hatta region and showcasing its rich history to the world. The Hatta Festival adds significant value to Dubai’s global position and tourist appeal,” His Highness said.
“We issue directives to host the Hatta Festival annually, providing all resources to build on the success achieved by the inaugural edition of the festival. Our aim is for all areas of Dubai to be seen as destinations of choice for families and visitors to the emirate.” Every achievement we achieve today brings us closer to realizing the goals of the Dubai Economic Agenda (D33). “Our goal has been and will continue to be the well-being and happiness of the residents of Dubai.”
The Crown Prince was accompanied during the visit by Mattar Al Tayer, Commissioner General of Dubai for the Infrastructure, Urban Planning and Welfare Pillar and Chairman of the Supreme Committee to Supervise the Development of Hatta; Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications and Director General of the Office of the Crown Prince of Dubai; Mona Ghanem Al Marri, Vice President and CEO of Dubai Media Council; and Ahmed Al Bedwawi, Deputy Director General of Dubai Council Affairs in the Executive Office.
Shaima Al Suwaidi, Director of Brand Dubai, briefed Sheikh Hamdan on the various cultural, entertainment and family experiences presented at the inaugural edition of the festival.
Sheikh Hamdan highlighted the important community participation in cultural, sporting and social events, as well as creative workshops catering to various segments of society at the festival. He was also briefed on the support provided by Brand Dubai to Dubai’s startup community through the ‘Proudly from Dubai’ initiative. The ‘Proudly from Dubai Market’ held as part of the festival showcased 30 diverse projects, including 17 that directly benefit the youth and residents of Hatta.
Additionally, Sheikh Hamdan was updated on the vision of turning the Hatta Festival into an annual event and a family destination that would further enhance Dubai’s position on the global tourism map.
During the visit, Sheikh Hamdan toured some of Hatta’s main tourist attractions, including the Al Sharea area, Hatta Heritage Village and Leem Park, the focal point of the festival, which covers an area of three hectares in the heart of the mountainous terrain of Hatta. Hatta. The lake offers visitors privileged views of impressive landscapes and sunsets in the middle of the mountains.
During the tour, Sheikh Hamdan also received an overview of various projects initiated by young residents of Hatta and the festival itself served as a perfect platform to promote their products. Sheikh Hamdan also visited the GoGravity project, the first and only outdoor zorbing track in the Middle East that was launched in 2018 by two brothers, Khalifa and Ahmed Al Bedwawi.