Borouge launches five new solutions for the infrastructure and packaging industries

Khalfan Mohamed AlMuhairi, senior vice president of Borouge’s Middle East and Exports region, said the company has launched five new solutions.

The first is designed for the infrastructure industry, while the other four are designed for advanced packaging industries to meet the growing demand in the Middle East, Africa and Asia.

AlMuhairi said the launch supports Borouge’s growth and innovation strategy by increasing its market share in the infrastructure pipeline sector, valued at almost $1 billion in the company’s core territories.

In response to consumer demand, he added, Borouge has introduced its first bulk continuous filament (BCF) product, designed for fiber and carpet applications, to target a $100 million market in the Middle East and North Africa region and provide a significant opportunity for Borouge increase its market share.

Referring to the driving forces behind the growing demand, he said that the demand for BorougePremium and differentiated polyolefin solutions continue to grow in the Middle East, Africa and Asia Pacific. The company plans to capitalize on trends driving this demand, including increased urbanization resulting from population growth in our core markets.

“Our latest solutions are designed not only to meet the needs of modern communities, but also to contribute to more sustainable production processes for our customers, increasing the energy efficiency of the manufacturing process and reducing their carbon footprint. Borouge is committed to business excellence driven by innovation and we look forward to continuing to pursue new areas of growth.”

he added.

Discussing the infrastructure solution, AlMuhairi He said that the company has developed its innovative solutions in the field of infrastructure using advanced technologies. boreal borstar®, the latest infrastructure solution is designed for water pipe applications, supplying hot and cold water to homes around the world. The new solution has unrivaled long-term pressure performance, even at very high temperatures, and is fully recyclable at the end of its 50-year lifespan.

In support of “Do it in the Emirates“the initiative and the national”Value program in the country“, said Borouge has launched its BCF product, a versatile polypropylene (PP) material, to meet the growing needs of carpet manufacturers in the UAE. By providing unique PP material for local manufacturers, Borouge is increasing its contribution to the national value program in the country while improving the competitiveness of ‘Made In UAE’ solutions.

News source: Emirates News Agency