Investment Corporation of Dubai (ICD), the main investment arm of the Government of Dubai, has revealed a rebrand of its visual identity incorporating a new logo.
In the future, the Corporation will be known by its acronym ‘ICD’, and its visual identity will reflect its dynamism and constant commitment to the pursuit of growth, development and excellence. The change further indicates the ICD’s readiness to adapt to the ever-evolving global investment landscape.
Using best practices in design, the sleek and bold new brand takes on a fresh aesthetic, positively reflecting on the corporation and its mission, while remaining instantly recognizable.
Mohammed Ibrahim Al Shaibani, Director General of ICDsaying,
“As we continue to evolve and grow, our new identity will reflect the spirit and mindset with which we exist in the world today. “We lean on our past while embracing the future.”
“ICD will continue to build on its successes, adopting a forward-looking and future-focused perspective as it strives to maximize value for the long-term benefit of the Emirate of Dubai.”
The rebrand coincides with ICD’s move to its new headquarters in Dubai’s newest and unprecedented architectural landmark, A Zaabeel, developed and owned by ICD.
News source: Emirates News Agency