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How Abu Dhabi entity’s CSR approach is creating sustainable impact – News

Khaled Saleh Alameri, director of Ma’an Social Responsibility Division.

Published: Monday, January 22, 2024, 7:14 p.m.

The Abu Dhabi Social Contribution Authority (Ma’an) has strived to promote a culture of social responsibility among corporate and private sector companies in the emirate. The authority has been playing a crucial role in helping companies simplify their corporate social responsibility (CSR) planning and execution by offering projects aligned with the UN Sustainable Development Goals, a senior official said.

Khaled Saleh Alameri, director of Ma’an’s Social Responsibility Division, noted that social impact requires a long-term perspective.

“Ma’an helps companies move beyond short-term projects and initiatives and strive for lasting change. This involves addressing root causes, collaborating with stakeholders, and integrating social considerations into core business operations. By incorporating social impact into their vision, companies can ensure that their impact lasts over time,” Alameri told Khaleej Times.

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Ma’an’s specialized CSR team works closely with companies on social responsibility projects and ensures transparency in communication and regular reporting that shows the impact of funded projects and companies’ contributions through peer-review reports. personalized social impact.

“Ma’an’s key role is to facilitate these projects and deploy the necessary funds to ensure a successful outcome. All contributions received by Ma’an are allocated to social programs and initiatives as agreed by the contributor, disclosing the impact to the beneficiaries involved.”

Alameri said that by partnering with Ma’an, corporations can explore options that reduce internal management and organizational commitments, allowing more budget and time to be dedicated directly to the initiative.

“This not only increases the corporation’s social impact but also streamlines processes with a proven approach that works. Companies may be eligible to receive the Abu Dhabi Social Responsibility Label (SRL), a label certified by the Abu Dhabi government for CSR contributions designed to recognize companies that contribute to the community and drive lasting social impact ”.

Alameri said that collectively the government, the private sector and civil society can contribute to social good and simplify corporate social responsibility.

“Ma’an’s programs are designed to address social priorities and vulnerable groups identified by the Abu Dhabi Department of Community Development (DCD). Driven to create social impact and make a positive difference in the daily lives of Abu Dhabi residents and citizens, Ma’an aims to support and accelerate the growth of the third sector, creating significant opportunities for non-profit organizations or foundations and Social Organizations. companies to contribute to the development of strong, active and connected communities.”

Alameri explained that Ma’an works with more than 60 partners among government, private and third sector entities focusing on sectors such as the environment, health, infrastructure, education and social development.

“As more businesses realize the impact of social progress on organizational success, Ma’an’s human-centric approach to transforming the Abu Dhabi community into a cohesive, sustainable and productive society has gained vital momentum. “.

Alameri highlighted the importance of building long-term sustainable relationships with the private sector. “Only by talking to the private sector can Ma’an strive to remain at the forefront of the CSR drive and long-term business-community engagement.”

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