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Watch: World’s largest Lego store opens at Dubai International Airport – News

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Published: Monday, January 29, 2024, 11:57

Good news for all Lego fans in Dubai: the world’s largest Lego store has officially opened at Dubai International Airport.

The store, opened by Lagardere Travel Retail in partnership with Lego Travel Retail, is located at Gates B of Terminal 3. It covers an area of ​​190 square meters and has been built to resemble giant Lego bricks. It also features interactive zones designed to stimulate creativity and engagement, inviting customers to explore the endless possibilities the Lego universe has to offer.

When customers enter the store, they are greeted by an interactive experience where they can scan their hand on the minifigure scanner, instantly bringing the Lego minifigure to life on the screen.

Inside the store, customers can explore the wide range of iconic and latest Lego sets, including their favorite collections. The range has been selected to ensure there is something for all ages.

The store also features Digibox, an augmented reality solution that brings Lego sets to life. Customers can present a creator set in front of the on-screen camera and a short animation of the set being built, causing moving elements to appear.

The store includes a mosaic wall of the iconic Dubai skyline, which required 134 hours of craftsmanship, is made up of 33,219 bricks and weighs 62 kilograms. Customers will also be able to see a 3D Lego pilot that rises more than 190cm. It took the pilot 180 hours to build it, using 45,033 bricks and weighing 134 kilograms. Together, these impressive facilities provide the perfect photographic backdrop for travelers.

To mark World Lego Day and the official opening of the DXB store, from January 25 to 28, passengers in Concourse B had the opportunity to meet the Lego pilot and, as part of the festivities, more of 1,000 Lego gifts. to travelers.



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