DIEZ presents its strategic plan for 2024-2026, elevating Dubai’s position as a global investment destination

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Integrated Economic Zones Authority (TEN), approved the Authority’s new strategy for 2024-2026.

The plan will further strengthen DIEZ’s mandate to promote Dubai’s position as a leading regional and international destination for investments in various categories, thereby contributing to the realization of the emirate’s strategic priorities in relation to integrated economic zones.

TEN, established in 2021, aims to play a vital role in promoting economic growth in the emirate over the next three years. The Authority seeks to follow an economic roadmap aligned with the Dubai Economic Agenda, D33supporting D33’s ambitious vision to achieve sustainability, creating a vibrant market characterized by a variety of investment opportunities and promoting a future-ready business environment capable of adapting to changes and trends in various sectors.

DIEZ’s ‘purpose’ highlights its commitment to “enabling business, improving lives and fostering a vibrant economy.” At the same time, its “aspiration” aims to “open up a new world of infinite economic opportunities” based on a set of fundamental institutional values ​​that include “unity”, “passion” to make a difference, “affinity” through cultivating relationships, “customer success” and a futuristic vision by fostering forward thinking and maintaining an innovative mindset.

Integrated framework

His Highness Sheikh Ahmed bin Saeed saying:

“The TEN 2024-2026 strategy is a testament to our commitment to realizing the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai. Also aligning with the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai. Our goal is to improve economic performance and sustainable growth, driven by knowledge and innovation, ultimately contributing to making Dubai the best city in the world.

“The new DIEZ strategy is based on an integrated framework based on careful planning that aims to improve the quality of services provided to companies, investors and companies in all sectors and of all sizes. Our goal is to enhance the vital role of free zones as an important contributor to the local and national economy. This reinforces our commitment to strengthening Dubai’s and the UAE’s position as an attractive and influential global partner and economic hub. “These efforts are carried out in accordance with national directives and plans, in cooperation with our public and private sector partners.”

three pillars

His Excellency Dr. Mohammed Al Zarooni, Executive Chairman of DIEZsaying:

“The approval of the DIEZ 2024-2026 strategy is an important step towards achieving the vision of our wise leadership. We aim to make Dubai a preferred destination for investors from around the world and solidify its role as an essential link within the global trade network. This will be achieved by focusing on three strategic pillars: achieving excellence, growth and enriching the economic landscape, as well as putting investors at the top of our priorities by striving to achieve their aspirations and providing products, services and solutions that exceed their expectations. Expectations.

“The strategy serves as a roadmap for DIEZ to open a new world of infinite economic opportunities. We plan to harness the promising potential within the emirate and work together with our strategic partners to elevate it to greater levels of efficiency and effectiveness. This, in turn, will be advantageous to businesses and investors by applying best practices and providing world-class support and services to Dubai’s economic community in various sectors.”

DIEZ focuses on three strategic pillars: excel, grow and enrich. Its commitment to excellence is underpinned by three priorities: strengthening DIEZ’s contribution to Dubai’s non-oil economy, advancing as a market leader across its business portfolios and creating a remarkable experience for customers, enabling their growth and success.

In the context of the growth pillar, DIEZ aims to pioneer the next high-growth industrial economic zone in Dubai, invest in high-value companies across the value chain and position DIEZ as a leading global player in the space. of the economic zones.

The enrichment pillar will focus on elevating DIEZ’s value proposition through a range of new high-quality products and services, as well as contributing to building a sustainable future by adopting responsible environmental, social and governance practices.

Enabling factors

DIEZ has identified several critical enabling factors to achieve the 2024-2026 strategy. These include developing synergies in the economic zones under its purview, strengthening its brand locally and globally and ensuring that it achieves strong and sustainable financial performance.

In addition, these factors also allow us to offer sustainable, world-class engineering projects and services in a cost-effective manner, attracting, nurturing and engaging the best talent in a positive work environment. This in addition to taking advantage of the enormous potential of digital transformation.

Within the framework of its new strategy, DIEZ is committed to defending institutional values, including the united team spirit, summarized in the motto, ‘Together we are stronger, united in purpose.‘ This is based on DIEZ’s commitment to promoting the realization of common objectives. Additionally, the organization places a high value on passion, as indicated by the motto “Driven by Passion, Driven by Ambition”, which reflects TEN’s unwavering pursuit of its goals, motivated by a deep desire to make a difference.

DIEZ also highlights the value of affinity, as reflected in the motto ‘Create connections, cultivate relationships’ through which it aims to generate empathy and a sense of connection between all interested parties within a sustainable ecosystem. Additionally, DIEZ prioritizes customer success, as indicated by the motto ‘Customer success, our success,’ giving top priority to anticipating customer needs and exceeding their expectations. The Authority also focuses on the value of futuristic vision, as reflected in the motto “Imagine tomorrow, innovate today”, thereby stimulating an innovative and forward-thinking mindset among its employees and encouraging them to remain curious and at the same time. the cutting edge in a dynamic business world.

ideal model

TEN encompasses three well-established free zones: Dubai Airport Free Zone, Dubai Silicon Oasis and Dubai CommerCity. It employs an integrated approach between these zones to enhance their role in strengthening the national economy and building an ecosystem that serves all strategic sectors, ultimately enhancing the competitive capabilities of the Emirate of Dubai.

It sets an ideal model by fostering a holistic experience complete with living, working and leisure options, enhancing Dubai’s attractiveness as a major investment hub in the region. It provides world-class options in terms of basic infrastructure to support businesses, as well as legislative and regulatory frameworks and lifestyles, creating an environment with all the elements of modern life along with advanced services and facilities.

DIEZ constitutes a very attractive proposition for investors as an advanced and integrated system that facilitates easy access to regional and international markets, well supported by a comprehensive global network with impressive logistical, administrative and technical capabilities.

News source: Dubai Press Office