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Emirates Post Group unveils new ‘7X’ brand identity for the future

Emirates Post Group Company (EPG) has unveiled its new brand identity, 7X, during an exclusive event at Madinat Jumeirah, Dubai.

The presentation marks a strategic leap for the Group, positioning it as a leader in the constantly evolving landscape of global trade, transport and logistics.

Name 7X It is symbolic and represents the connectivity of the seven emirates with the seven continents and across the seven seas, marking a commitment to enable a world in motion. This strategic shift aligns perfectly with the Group’s ambitious five-year strategy, which prioritizes operational excellence, digital transformation, customer focus, cultivating strategic partnerships and promoting sustainable growth.

With entities like Emirates Post, FINTXand Electronic Document Center (EDC under its umbrella, 7X seeks to achieve a solid return on investments in all projects. The new strategy places innovation at its center, incubating a network of trade, transport and logistics solutions for an efficient, dynamic and future-ready ecosystem. Its objective is to drive growth by establishing a resilient business model that represents the group’s strategic pillars: protect, transform and expand.

Badr Salim Sultan Al-Olama, President of 7Xsaying:

“With the launch of our Group’s new strategy and identity, we aim to connect and enable a world on the move, deriving our vision from the global stature enjoyed by the UAE and its critical role as a connector of the world. This achievement underscores our pioneering efforts to support the national economy and solidifies our position as a driving force dedicated to empowering, connecting, accelerating and sustaining the growth of trade, transportation and logistics. in addition to maintaining the highest standards of excellence.”

The new strategy is aimed at further strengthening the company’s global footprint and fostering a positive influence in the communities served by 7X. The brand seeks to further enhance its contribution to the UAE’s vision of smart communities through a global network that leverages technology and collaborative efforts to improve efficiency in global operations.

Additionally, the strategy sets new standards for quality, speed, reliability and transparency in postal and express delivery. It responds to changing consumer demands by combining courier, express courier and parcel (CEP) services with fintech solutions, revolutionizing the industry.

Commenting on the launch of the new identity and its transformation strategy, Abdulla Mohammed Alashram, CEO of 7X Grouphe claimed,

“In this historic step, we embark on a new chapter under the ‘7X’ brand, signifying our unwavering commitment to delivering exceptional customer experiences and enriching their value. Our rich heritage and growing experience in the UAE and the region have always been pillars of our socio-economic evolution, in line with the national vision of digitalisation, e-commerce, logistics and financial integration. “We are committed to continuing our technological and sustainable investments, affirming our environmental responsibility and dedication to innovation that aligns with market dynamics.”

alashram, aggregate,

“Our new strategy aims to strengthen our core operations and improve their stability while we focus on achieving operational excellence through greater efficiency and productivity. This strategy not only highlights the expansion and diversification of our portfolio, but also reflects our determination to drive innovation in an increasingly evolving sector.”

By adopting innovation and sustainable practices, the Group envisions not only economic growth but also a contribution to environmental responsibility and social well-being. Through strategic partnerships and continued investment in digitalization, 7X is poised to play a critical role in shaping a more interconnected, resilient and inclusive global trade and logistics landscape.

News source: Emirates News Agency

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