Emirates Skywards announces exclusive multi-year partnership with Visa


Emirates Skywards, the award-winning loyalty program from Emirates and flydubai, has announced an exclusive multi-year strategic partnership with Visa, a global leader in digital payments.

The new partnership with Visa will strengthen collaboration between Emirates towards the sky and co-branded issuing partners across the GCC; enable the loyalty program to work more closely with its partners on personalization and data-driven decision making; improve digitalization and innovation; and increase opportunities for more personalized rewards and products in co-branded card offerings.

The agreement was signed in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline and Group, and senior executives from Emirates and Visa.

Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywardssaying:

“We are excited to announce this landmark partnership with Visa – a strategic agreement that will unlock incremental value for our loyal members across the GCC and strengthen our collaboration with our banking partners in the region. “This agreement is a significant milestone for Emirates Skywards as it continues to lead the industry with innovative, digital-first products and experiences.”

Dr. Saeeda Jaffar, senior vice president and country manager of GCC group at Visa, aggregate:

“This exclusive multi-year agreement with Emirates Skywards, one of the largest of its kind worldwide and the largest in scale in the region, is a testament to Visa’s global leadership in travel co-branding and an important milestone in our journey to improve the payment experience for travelers around the world. Here in the UAE, our Global Travel Intentions study revealed that 70% of outbound travelers consider digital payments to be an integral part of a safe and rewarding travel experience “This large-scale partnership is a step towards meeting that need and we are delighted with this opportunity to work with Emirates to bring new experiences to Visa cardholders in the UAE and GCC.”

Strategic partnership between two global brands

This strategic partnership between two global brands will drive growth for both organizations; increase investments in the co-branding program; and open new opportunities for Emirates towards the sky work closely with financial partners across the region. Members will benefit from personalized rewards and enhanced travel opportunities through the optimized use of data, technology and resources.

Emirates towards the sky and Visa co-branded cardholders can expect an enhanced customer journey and exclusive offers including accelerated Miles earning opportunities; personalized promotions; and other experiences tailored to member preferences.

One of the most valued loyalty programs in the world.

With more than 30 million members worldwide, Emirates towards the sky It is one of the most valued and recognized loyalty programs in the world. The loyalty program offers four membership levels (Blue, Silver, Gold and Platinum) and each level earns exclusive privileges, including: instant flight upgrades, priority check-in and boarding, complimentary seat selection, overage allowance luggage, Cash and Miles options for ancillary products and free Wi-Fi Internet on board.

A pioneer in the industry – Emirates towards the sky continues to be recognized for its innovative product offering. Since its inception, the loyalty program has won over 50 awards and most recently crowned: “Better earning and exchange capacity” in the 2023 Frequent Traveler Awards; and the world’s leading Rewards Program at the prestigious World Travel Awards 2023, an accolade it has won for the past 10 of 12 years.

News source: Dubai Press Office


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