UAE remains strong in 10th place globally in Brand Finance Soft Power Index 2024

The United Arab Emirates continues to maintain its position in 10th place in the Brand Finance Soft Power Index 2024 for the second consecutive year, ranking as the only Gulf nation among the world’s top 10 soft powers.

The announcement came during the annual meeting. World Summit on Soft Power, which was held in the British capital, London, in the presence of a group of world leaders and public figures, led by former British Prime Minister Sir John Major; Eliza Jean Reid, the First Lady of Iceland; and Olena Zelenska, the First Lady of Ukraine.

The United Arab Emirates has demonstrated a remarkable track record in its positioning and ranking within the global index, which surveyed more than 170,000 people to evaluate the 193 member states of the United Nations. It has consistently climbed the ranks, solidifying its reputation as a key player in shaping global perceptions.

The UAE has made significant gains in the Brand Finance Soft Power Index over the years, indicating consistency in maintaining its influence and reputation on the global stage.

Strong and stable economy

The United Arab Emirates ranked first in the ‘Strong and stable economy’ indicator. This confirms its status as a model of sustainable economic growth and diversification, particularly after the successful implementation of a series of effective strategies and prudent decisions made by its leaders in recent years.

The United Arab Emirates has managed to reduce its dependence on oil as its main source of income by promoting the growth of other sectors such as tourism, technology, renewable energy and financial services.

This diversification strengthens the economy and protects it from fluctuations in oil prices, while paving the way for new avenues of growth and advancement.

Furthermore, previous data has shown a notable increase in the UAE’s non-oil foreign trade in 2023, reaching an unprecedented level of AED 3.5 trillion, a milestone for the UAE economy, achieved despite the global slowdown of international trade. The United Arab Emirates is home to a large and growing number of major international companies and promising firms in various sectors.

Internationally admired leaders

The United Arab Emirates ranked tenth in the ‘Internationally admired leaders’ Indicator, which reflects the global status achieved by the UAE leadership through a balanced foreign policy that consists of spreading Emirati values, building bridges of peace and improving diplomatic relations with all countries in the world.

The UAE’s advanced ranking demonstrates the proactive and influential role it plays both regionally and globally as an active partner in promoting global peace and development.

A clear vision of the future

The United Arab Emirates achieved third place in the ‘Future growth potential’ indicator. This highlights the country’s strategic vision towards future investments and opportunities within a number of vital sectors, including innovation and technological infrastructure development.

This vision contributes significantly to strengthening the UAE’s ability to explore new horizons of growth in the economic, scientific and social sectors. In addition, it strengthens the country’s position as a leading destination to attract investors and global talent.

Global audience engagement

The United Arab Emirates ranked tenth in the ‘Issues I follow closely’ indicator. Through its media and media institutions, the UAE emphasizes its achievements in all sectors and fosters effective communication channels with the public, as well as with local, regional and global media platforms.

This strong media presence has contributed to building a positive international image for the UAE and its distinguished development journey.

The UAE has successfully hosted the prestigious EXPO 2020, as well as numerous specialized events in various sectors, enhancing its position as a promising destination in multiple economic and tourism sectors.

Generosity

The United Arab Emirates ranked third in the “generous” indicator in the Soft power index, which reflects your genuine values ​​and commitment to helping others. The United Arab Emirates has demonstrated a strong commitment to supporting countries and people through a series of initiatives and humanitarian aid.

Influence in diplomatic circles

According to the Brand Finance Report 2024, The United Arab Emirates ranked 8th in the indicator “Influentials in diplomatic circles.” Achieving this position underscores the UAE’s critical role globally through its active diplomacy and impactful engagement with international organizations, to positively contribute to global peace and stability.

Business and commercial image

The United Arab Emirates ranked tenth in the world in the ‘Business and Commercial Image’ indicator, underscoring its achievement in cultivating a conducive environment for business and investment. With comprehensive and advanced legislations implemented in recent years, the UAE has effectively addressed the regional and global challenges that have arisen, positioning itself as one of the world’s leading nations in addressing challenges.

Technology and Innovation Center

The United Arab Emirates ranked eighth in the ‘Leader in Technology and Innovation’ indicator, in a demonstration of the country’s dedication to being a pioneer in the fields of technology and innovation. The United Arab Emirates is committed to maintaining and promoting its status as a global innovation and technology hub, through investments in education, scientific research, financial technology, artificial intelligence and sectors supporting advanced space industries.

Protection and security

The United Arab Emirates ranked ninth in ‘Safe and secure’ Indicator, showing the quality of life in the UAE and its ability to provide a safe and exemplary environment for both residents and visitors.

The success achieved in this regard is the result of dedicated efforts to establish a high-quality policing and security system, which plays a vital role in fostering social stability and inculcating a sense of security in all sectors.

Outstanding Sustainability Performance

A remarkable performance achieved by the UAE in various sustainability indicators, ranking ninth globally in the “Sustainable cities and transportation” and 18th worldwide in “Invest in green energy and technology” indicators.

UAE leaders have declared extending the Year of Sustainability until 2024. This reflects the country’s continued commitment to sustainability, especially in light of the notable achievements and outcomes of COP28.

Country brand value index

The UAE nation brand witnessed a significant rise in its value from $700 billion to $1 trillion in three years, solidifying the country’s position as the most valuable national brand in the Middle East region and Africa.

He Brand Finance Soft Power Index provides a comprehensive assessment of countries’ soft power influence globally. The index surveyed more than 170,000 people from the 193 member states of the United Nations.

The Brand Finance report covered 55 leading indicators and sub-indicators to measure the positive reputation of countries and their ability to have a positive impact, as well as to understand the perceptions and opinions of the global public on issues including the investment environment, products and services . , live, work, study and visit.

News source: Emirates News Agency