Dubai Holding aims to help 8,000 manual workers and 500 low-income families with ‘Gift It Forward’ initiative
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Dubai Holding, a diversified global investment company with investments in 31 countries, today launched Gift It Forward, a Ramadan initiative organized in partnership with the Community Development Authority (CDA).
Supporting the national Ramadan in Dubai Campaign, Gift it forward will revitalize thousands of new items and products into distinctive and unique gifts, which will be distributed to more than 8,000 blue-collar workers, as well as 500 low-income families supported by CDA.
In collaboration with Dubai Holding Entertainment, Dubai Holding Real Estate, Dubai Holding Asset Management, Dubai Holding Hospitality Assets, Jumeirah Group, Dubai Community Management, TECOM Group, as well as supporting partners Azadea and Apparel Group and execution partner Goumbook, the volunteers will gather. package and distribute new inventory items collected from Dubai Holding portfolio companies and associated retail brands. Items include clothing, stationery, books and accessories, among many others.
In line with Dubai Holding Sustainability StrategyRepurposing items for gifts to blue-collar workers and low-income families not only helps reduce waste, but also reinforces the importance of conscious consumption with the value of giving.
Huda Buhumaid, Chief Impact Officer, Dubai Holdingsaying,
“Through Gift It Forward, an initiative that integrates environmental stewardship with social responsibility, we want to enrich the lives of those who work around the clock to ensure that essential services in our communities run smoothly, while promoting adopting sustainable behaviors online. with our sustainability agenda. We believe that instilling the values of generosity, community and responsibility, both within the Group and across the UAE, will create a socially and environmentally conscious generation, which in turn will undoubtedly contribute to forging a better tomorrow.”
“Underlining our long-held belief that partnership and collective action are essential to achieving positive impact, this initiative will see hundreds of volunteers from across Dubai Holding, CDA, Azadea and Apparel Group businesses, take part in a series of volunteer events to assemble and deliver these gifts to blue-collar workers and low-income families across the UAE,”
concluded Buhumaid.
Huraiz Al-Murr bin Huraiz, executive director of the social care and development sector of the Community Development Authority, aggregate,
“Gift It Forward embodies our commitment to elevate social engagement, perfectly aligning with the Holy Month’s core values of kindness and compassion. “A variety of carefully selected gifts will be distributed to more than 700 children, with the goal of not only spreading joy but also fostering a culture of generosity and solidarity.”
“Our collaboration with Dubai Holding is designed to reinforce community empowerment and seeks to unlock more possibilities to expand the reach of the Community Development Authority’s initiatives across the community.”
Bin Huraiz aggregate.
He Gift it forward The initiative will begin on the first day of Ramadan and run throughout the Holy Month, offering volunteer options for families along the way. Additionally, Dubai Holding’s destinations, attractions and communities, including Global Village, Al Khawaneej Walk, Riverland™ Dubai, Jumeirah Beach Residence (JBR) and Boxpark Dubai, commemorate Ramadan with a rich variety of events and activities, including competitions and special decorations. , night openings, Ramadan art exhibitions and impressive fireworks on weekends.
News source: Emirates News Agency
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