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Emirates Auction Partners with Mothers’ Endowment for Education Initiative

For the fourth consecutive year, Emirates Auction joins as a strategic partner to the Ramadan charity campaigns launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum.

Emirates auction will organize the Most Noble Number charity auction together with Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI)where profits go to the Mothers’ Endowment campaign, which honors mothers by establishing an AED billion endowment fund to support the education of millions of people around the world.

Held at the Four Seasons Resort Dubai on Jumeirah Beach on March 24, the Most Noble Number charity auction is expected to feature businessmen and philanthropists.

Abdullah Matar Al Mannai, Chairman and CEO of Emirates Auction, saying:

“The Mothers’ Endowment campaign is the latest addition to a series of humanitarian and charitable initiatives launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and coinciding with the holy month of Ramadan, to alleviate the suffering of those in need around the world. “This year’s campaign is especially important as it represents an ongoing charity honoring mothers to support education.”

“We are honored to be a part of organizing this charity auction and helping achieve the goals of the Mothers’ Endowment campaign. Emirates Auction will provide technical and logistical support to ensure the success of the auction. “We are all willing to support the campaign to establish an endowment fund that promotes education in disadvantaged communities.”

he added.

He Mothers’ endowment The campaign helps solidify the UAE’s leading humanitarian role. Focusing on the education of millions of people around the world through a giving fund established in honor of mothers, the campaign aims to revive the culture of giving as a development tool.

Proceeds from the planned gift will be used to provide disadvantaged people with the tools and skills necessary to help them improve their lives.

Donation channels

Gaining increasing support since its launch, the Mothers’ endowment The campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals through six primary channels, including the campaign website (, as well as a dedicated call center through the toll-free number (800 9999). Donations are also possible by bank transfer in UAE dirham to the campaign bank account number at Emirates Islamic Bank (AE790340003708472909201). Donations via SMS are possible by sending the word “Mother” to the following numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible platforms to donate to the campaign are the DubaiNow app by clicking on the “Donations” tab and Dubai’s community contributions platform, Jood (

News source: Emirates News Agency

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