Al Futtaim Group, a leading conglomerate with franchises of leading brands, chooses an alliance for a software-driven network

Vodafone Business and my& Today marked a significant strengthening of their business collaboration with the first major joint customer win after they unveiled a new strategic relationship in May of this year.

In GITEX 2023 the largest technology fair in the world today, Vodafone Business and my& also signed a Memorandum of Understanding (MOU) detailing how they will jointly market, sell and service businesses and public sector organizations in their respective areas of influence to support their digital transformations. The two companies plan to work with existing multinational enterprise clients who would benefit from their combined offerings, operational scale and complementary geographic footprint.

Al-Futtaim Group, one of the largest family-owned conglomerates operating in various sectors such as automotive, retail, real estate, finance and healthcare, is the first such client to benefit from the new Vodafone Business and e& partnership. Al-Futtaim Group chose this partnership because e& and Vodafone offer cross-border digital connectivity, management and security services in Europe, the Middle East and Africa, while ensuring that Al-Futtaim Group complies with local laws and regulations.

As Al-Futtaim Group Looking to expand into new markets, particularly with its dynamic retail franchise business, it needed a secure solution that could scale quickly and profitably. Al-Futtaim Group will use an advanced software-defined wide area network (SD-WAN) from Vodafone with expert-managed hybrid connectivity solutions provided by e& to advance its digital transformation and cloud adoption initially in eight countries.

Fánan Henriques, Director of Vodafone Business International and EU-Cluster, said: “I am delighted that Al-Futtaim Group has chosen the new Vodafone Business and e& partnership to usher in a new era of connectivity. We are a powerful force that can help accelerate the pace of digital transformation for many clients.

“We will now focus on the growth opportunities presented by the emergence of key trade corridors between the Middle East and Europe, and favorable regional macroeconomic policies that incentivize the deployment of digital infrastructure in the public and private sectors.”

cross marketsaying:

“I look forward to working and collaborating with Vodafone on this important project with Al Futtaim, taking this partnership to a whole new level ushering in a new era of digital acceleration for all our customers. Together we can enhance the possibilities and explore new frontiers of what can be achieved. With our end-to-end digital solutions, we will continue to focus on driving synergies across our businesses, a testament to the strength of our partnership and the value it will bring to our customers.”

Vodafone Business and my& have defined key areas of focus in their MOU agreement which include working closely with enterprise clients across markets, leveraging each other’s market capabilities, and jointly offering cross-border digital services and solutions in accordance with applicable laws. This includes joint customer engagement and a cross-market operating model to identify, explore and secure new business opportunities.

The two companies will also jointly offer innovative and scaled digital products and services covering SD-WAN and SD-LAN, device lifecycle management, Internet of Things (IoT), mobile private networks, cloud solutions and tools of unified communication and collaboration.

News source: etisalat by e&