AW Rostamani Group partners with Chery to boost UAE automotive scene

At a historic event held at Atlantis The Royal, AW Rostamani Group introduced its exclusive dealership in the United Arab Emirates with cherythe world-renowned Chinese automobile brand, which underlines a shared vision of excellence and innovation, further enhancing AW Rostamani’s distinguished portfolio.

Michel Ayat, CEO of AWR Automotive Group, said:

“Today we stand at the threshold of a new era as we proudly align ourselves with Chery, a collaboration that is more than a business venture; It is a bridge between cultures and economies. Our partnership will redefine industry benchmarks, enhance customer experiences and significantly contribute to UAE-China economic ties. Thanks to the visionary guidance and progressive measures of wise leadership, the UAE has fostered an environment that supports growth, innovation and excellence, paving the way for economic prosperity and elevating the country’s stature on the global stage.”

Chao Qin, vice president of Chery International, said:

“We at Chery International are excited to partner with AW Rostamani Group. On our journey to elevate the UAE’s automotive landscape.”

The event highlighted Chery UAE’s flagship models: TIGGO 8 PRO MAX, TIGGO 8 PHEV and TIGGO 7 PRO MAX, showcasing their ingenuity, sophistication and value proposition. The evening continued with the presentation of these models, complemented by interesting activities and a gala dinner.

Chery aims to expand its presence in the UAE, from Abu Dhabi to Dubai and the Northern Emirates, with the opening of its inaugural showroom in Sharjah, bringing its exceptional range of vehicles closer to customers across the emirates and setting a new benchmark in automotive and customer satisfaction. excellence with its line of technologically advanced and ecological vehicles. Located on the bustling Sheikh Mohammed Bin Zayed Road, Chery’s Sharjah showroom serves as a beacon of the brand’s innovative approach and commitment to the region.

Zaher Sabbagh, Director of Chery UAE, said:

“AW Rostamani is a testament to a journey of quality, trust and customer satisfaction. Today, we proudly build on this legacy and move forward with the same spirit of innovation and commitment to the communities we serve.

By partnering with Chery, we at AW Rostamani are delighted to further enhance our path of excellence in the UAE. The history of Chery is a story of pioneering spirit and continuous innovation, and for more than a quarter of a century, this global brand has been at the forefront of the automotive industry, pushing the boundaries of what is possible.”

The launch event closed on a note of anticipation and excitement for the future, with Chery and AW Rostamani Group hoping to usher in a new era of automotive excellence in the UAE. Chery and AW Rostamani Group are pleased to welcome UAE residents to discover the innovation and luxury that Chery vehicles embody. This partnership, based on a vision of innovation and customer satisfaction, is eager to present a future where advanced and sustainable mobility is the norm, reinforcing their mutual commitment to automotive excellence.

For more information about Chery UAE and its products,

Contact the toll-free number: 800-CHERY (80024379).