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Ahmed Bin Mohammed unveils bold new strategy and identity for Dubai Media Incorporated

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), approved today Dubai Media Incorporated(DMI) new strategy and corporate identity.

The move, aimed at increasing the organization’s ability to keep up with the latest industrial and technological changes and increase its competitiveness in an evolving environment, is aligned with DMI’s long-term development plan. DMI’s new strategy and corporate identity, which covers all sectors of the company, including print, radio, television and digital platforms, supports Dubai’s plan to further cement its status as a regional media and business hub .

During the meeting of Dubai Media Council chaired by His Highness Sheikh Ahmed bin Mohammedheld on Thursday at the DMI News Center in Dubai Media City, His Highness said that DMI’s strategic development is aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, raise the competitiveness of Dubai’s media industry to a level that is commensurate with its status as a global economic center and Arab media capital. This vision has fostered a series of initiatives and projects that have transformed regional media and elevated the stature of Dubai’s global media. His height saying.

“Under the leadership of His Highness Sheikh Mohammed bin Rashid, we aim to foster a progressive media environment that not only earns the trust of the audience but also contributes substantially to the nation’s sustainable development path. In designing DMI’s new strategy, we have placed the utmost importance on developing young, highly competent national leaders who can lead new initiatives and lay the foundation for growth and transformation. We seek to make DMI one of the leading media companies in the Arab world,”

Sheikh Ahmed saying.

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He further said that DMI would be given all necessary support to achieve its objectives.

“We will meticulously monitor the realization of our objectives, evaluating performance and monitoring progress towards meeting the specific goals set out in our strategic action plan. “We deeply appreciate the commitment shown by Dubai’s media pioneers, whose contributions have helped our media institutions set high standards of excellence.”

he added.

The meeting was attended Her Excellency Mona Al Marri, Vice President and CEO of Dubai Media Council, and members of the board of directors His Excellency Mohammed Sulaiman Al Mulla, His Excellency Malek Sultan Al Malek; His Excellency Dr. Abdulla Al Karam; His Excellency Younes Al Nasser; and His Excellency Nehal Badri, Secretary General of the Council.

Her Excellency Mona Al Marri He affirmed the Council’s commitment to supporting DMI in the realization of its strategy, stating:

“The Dubai Media Council remains steadfast in executing the directives of Sheikh Ahmed bin Mohammed, enabling the DMI to fulfill its mission. “We are working closely with DMI to ensure successful execution of the strategy within the stipulated timeframe.”

He also said that under the leadership of Sheikh Ahmed bin Mohammed, DMC forged partnerships with stakeholders across the industry to develop a comprehensive media strategy for the emirate. This encompasses highly specific performance indicators for media institutions. These concerted efforts aim to strengthen the competitiveness of media institutions at the local, regional and global levels. Your excellence noted.

Meanwhile, Mohammed Sulaiman Al Mulla He noted that the new strategy will be executed through a comprehensive plan that will cover all sectors of the DMI. Nurturing domestic talent and equipping them with the skills needed to achieve global benchmarks of excellence remains one of the organisation’s primary objectives. He also announced that Emirati and Arab media personalities will contribute to DMI’s efforts to raise the profile of its channels and develop programming that reflects its new corporate identity. He highlighted DMI’s commitment to operating on solid corporate foundations, developing the organization into a leading brand and expanding its audience base.

He also said that the new strategy will place a strong emphasis on strengthening Dubai TV’s local brand profile through the Sama Dubai channel. Additionally, Dubai TV will continue to showcase Dubai’s achievements to the world and elevate its stature as a global economic hub through creative content.

The newly outlined strategy integrates a multitude of programs and initiatives, which are synergistically aligned with Dubai’s status as a global media hub. The strategy seeks to develop competitive and internationally referenced media services that promote commercial objectives while preserving local cultural values. Ultimately, DMI’s new strategy seeks to guide the organization’s transformation into a revenue-generating entity that contributes to the emirate’s GDP and the growth of its vital sectors.

DMI will announce details of its new strategy in the 21st Arab Media Forum scheduled to begin on September 26.

News source: Dubai Press Office

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