Sheikh Hamdan approves ‘Dubai Health’ brand identity to improve patient care

The new identity encapsulates essential pillars that underline collaborative teamwork, with the aim of consolidating Dubai’s leadership in advancing healthcare excellence in the fields of health, education and research.

Sheikh Hamdan led the transformation of Dubai into a leading global model for promoting human health by providing highly efficient medical services and adhering to international best practices in healthcare. He also stressed the importance of improving the academic aspect of the healthcare system to achieve the desired results for the sector in the next phase.

The unveiling of the new brand identity for ‘Dubai Health’ took place at a press conference held recently at the Dubai Press Club. The event was attended by Dr Amer Sharif, CEO of Dubai Health and President of Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU), along with several healthcare providers in the emirate.

The ‘Dubai Health’ brand identity finds its inspiration in the attributes of caring, learning and discovery, rooted in a strong tradition of generosity as represented in the brand logo. Symbolized by three arches anchored by a base, the central arch of the logo serves as a representation of care, expressed through compassionate guardianship and the nurturing of limitless potential. The secondary arches represent learning and discovery, while the solid base of the logo represents generosity.

Through the integration of these four missions, Dubai aligns with leading academic health systems around the world, improving patient outcomes and fostering accessibility and sustainability within its healthcare sector.

Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Board of Directors of Dubai Health, said: “The new brand identity builds on Dubai’s strong healthcare system and is an important step towards shaping a new paradigm of excellence for the sector. “The health sector is the cornerstone of the well-being of our communities and fundamental to realizing our vision of a world-class health system.”

He added: “We are dedicated to continually improving Dubai’s healthcare system and helping it evolve with a transformative care model poised to tangibly improve the health of the community and shape the future of healthcare in Dubai and beyond. Strengthening the sustainability and resilience of our healthcare sector is critical to achieving the goals outlined in the Dubai Economic Agenda, D33.”

As the city’s first academic health system, ‘Dubai Health’ is firmly committed to providing the best outcomes for patients through evidence-based care. ‘Dubai Health’ oversees six hospitals, 26 outpatient health centers and 20 medical fitness centers. Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU) and Al Jalila Foundation also operate under the umbrella of ‘Dubai Health’.

Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Vice Chairman of the Board of Directors of Dubai Health, said: “’Dubai Health’ underlines our commitment to improving the health and well-being of the community in Dubai. “Academic health systems around the world have consistently demonstrated a high standard of patient care by seamlessly integrating knowledge, people and capabilities.”

He added: “The top 10 ranked hospitals in the world are affiliated with renowned medical schools and universities within academic health systems. “Through the integration of care, learning, discovery and generosity, ‘Dubai Health’ aligns with global best practices, harnessing the transformative power of an integrated academic health system for the emirate.”

‘Dubai Health’s core value is ‘Patient First’, which encompasses dedication to providing high-quality care, ensuring patient safety and promoting a positive patient experience.

Dr Sharif said: “We are dedicated to achieving health system integration through the new corporate identity, encompassing care, learning, discovery and giving, with the aim of positioning ‘Dubai Health’ as a global benchmark in patient care and health outcomes. This marks a new phase in realizing His Highness Sheikh Mohammed bin Rashid Al Maktoum’s vision of consolidating Dubai’s position as a leading global healthcare destination.

“Our integration mission serves as an engine of innovation, dedicated to the patient. We believe that by instilling this transformative mindset and coming together as one system we can advance healthcare to new heights of patient-centered excellence. The new corporate identity reflects our vision to contribute to Dubai’s pursuit of a sustainable knowledge-based economy, supporting the growth and performance of the healthcare sector,” added Dr. Sharif.

“In the ever-progressing field of medicine and health sciences, continuous learning is essential. At the heart of our academic health system is a commitment to ensuring that we are well-versed in the latest medical discoveries, technological advances, and progressive best practices. “This academic-driven spirit not only advances the field of healthcare but also improves the care received by our patients.”

During the press conference, Dr Sharif explained that the Dubai Health Authority (DHA) is responsible for ensuring a high-quality healthcare system in the emirate. This is achieved by organizing and developing the necessary policies and laws to safeguard public health, improve living standards and introduce a health strategy aimed at enabling Dubai to meet its future needs.

On the other hand, ‘Dubai Health’, with its core commitment to improving human health and a dedicated approach to improving patient experience within the healthcare sector, takes the responsibility of establishing global standards based on scientific evidence for the patient care. Its goal is to improve health outcomes through rigorous scientific research and achieve transformative change in education by refining the patient journey and preparing qualified professionals to meet future requirements. Furthermore, it emphasizes the importance of health endowment due to its impact on supporting health and preserving individual lives.

Dr. Sharif noted that the new brand identity of ‘Dubai Health’, along with its vision for the future, aligns and complements the efforts of the Dubai Health Authority to strengthen Dubai’s position as a global exemplar in the provision of healthcare. better healthcare and treatment for patients.

‘Dubai Health’ offers a spectrum of benefits designed to attract strategic investments in health sciences, foster governance development, improve operational efficiency, improve healthcare outcomes, build local healthcare capabilities, attract and retain distinguished talent and promote research and innovation.

The ‘Dubai Health’ team of more than 11,000 professionals collaborates in multidisciplinary teams to provide compassionate, evidence-based care centered on the patient and their families. ‘Dubai Health’ has achieved several milestones: its hospitals recorded more than 4.7 million outpatient visits, almost 350,000 emergency department visits and more than 60,000 patient admissions in 2022. In particular, it has attracted more than 1,000 students from various disciplines around the world, has provided 60 scholarships and 100 research grants and offered a total of 8,686 patients in need of medical support.

Since 2016, ‘Dubai Health’ has also contributed significantly to studies and research, publishing more than 1,114 scientific and clinical research articles. The importance of this research lies in recognizing that individual well-being is a fundamental factor in prosperity and psychological comfort, which subsequently impacts productivity and national development. The advancement of the academic health sector is a key indicator of a country’s progress and the well-being of its citizens.

The Dubai Academic Health Corporation was established under Law No. 13 of 2021, issued by Sheikh Mohammed. Starting November 11, 2023, Dubai Academic Health Corporation will operate under the new brand ‘Dubai Health’.