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Dh2 Books: 85% discount to be offered at Big Bad Wolf Sharjah – News


KT Photo: Neeraj Murali

Published: Mon Dec 18, 2023, 15:03

Last update: Mon Dec 18, 2023, 11:50 p.m.

The much-awaited Big Bad Wolf Book Fair will make its grand entry in Sharjah, offering book enthusiasts a captivating literary experience.

The top-rated book fair, known for its wide collection of discounted books, will be held from December 19 to January 7 and will open its doors from 10am to 12am (midnight) at Expo Center Sharjah.

In an exclusive interview with Khaleej Times, Andrew Yap, co-founder and CEO of Big Bad Wolf, shared his thoughts on the origins of the fair and expectations for the Sharjah edition.

“We want to change the world through books, which we can easily do by selling children’s books. It’s important to have a name that people remember, so that children want to attend the book fair, hence the ‘Big Bad Wolf’. ‘.” Yap began, expressing the organization’s vision of changing the world through books, particularly involving children. He emphasized the importance of creating an exciting atmosphere that attracts children to attend the book fair, as it is vital to make reading fun and engaging.

When asked about the range of discounts available at the book fair, Yap revealed that visitors can expect discounts starting at 85 per cent, with some books priced as low as Dh2. The average range of discounts is around 75 percent. Upon entering the fair, attendees will find a wide variety of books at affordable prices, making it a haven for book lovers on a budget.

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“The moment you walk in, you find that everything is affordable,” Yap confidently told Khaleej Times.

The book fair will showcase an impressive selection of genres, including fiction, non-fiction and children’s books. With a staggering 50,000 titles to explore, visitors will be spoiled for choice, although Yap acknowledged that it would take several days to fully appreciate the vast selection.

This will be the first time that the Big Bad Wolf Book Fair will be held in Sharjah, a city famous for its libraries, Islamic museums and cultural centres. Yap expressed his excitement about bringing the fair to Sharjah, recognizing the city’s vibrant community of book-passionate readers and students. In the past, many Sharjah residents have traveled to Dubai to attend Big Bad Wolf events, highlighting the high demand for such literary gatherings in the emirate.

Reflecting on Big Bad Wolf’s overall experience in the UAE, Yap praised the continued support received from the government. He highlighted the importance of providing access to affordable books for children, as they are often expensive and because children benefit from reading at least one book a week.

Yap advocated for a balance between bookstores and restaurants, and spoke of the need to feed both the body and the mind. “The proportion of bookstores should be equal to that of restaurants, just as you feed your stomach, you should feed your brain,” he added.

Looking ahead, Yap revealed that Big Bad Wolf plans to expand its exhibitions to other emirates. While the show has traditionally been held in Dubai, there have been inquiries about the possibility of moving the event to Abu Dhabi. Yap emphasized the need for media support to make such expansions possible, recognizing that collaboration is essential for success.


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