UAE launches media sector priorities for next three years

As chairman of the UAE Media Council, he approved the council’s priorities for the next three years. These include the launch of the media sector strategy, the continuation of the modernization of the media legislative ecosystem to ensure a flexible media environment, the development of a media intellectual property framework to protect creative products, the attracting specialized media talent to the country and promoting R&D to identify future opportunities in the media. , according to the Abu Dhabi Media Office’s press release on Monday.

During the meeting, Sheikh Zayed bin Hamdan highlighted that the media regulation law represents a significant step in strengthening the country’s competitiveness while further strengthening the UAE’s status within the global media landscape.

He emphasized that the law aligns with the rapid transformation and future trends in the media sector, and enhances the UAE’s attractiveness for foreign investment, particularly in emerging areas of media that are experiencing rapid growth and require greater flexibility. . He highlighted that the new legislative ecosystem fosters national capabilities and enables the production of engaging Emirati content that promotes national values ​​and identity among new generations.

Sheikh Zayed bin Hamdan bin Zayed Al Nahyan said: “We are working in accordance with the vision and directives of the leaders to develop the media industry and maximize its impact as an economic sector. By strengthening capabilities and competitiveness in the UAE, we are providing the enablers and incentives to develop an economically impactful content industry. “It is an emerging sector that has enormous growth potential, at a local and regional level, and can contribute to our economic and media objectives.”

The UAE Media Council reviewed the results of a study on the future of media, conducted by the council in collaboration with a panel of local, regional and international experts. The study included comparative analyzes and interviews with more than 30 local, federal and private sector entities, as well as a group of media sector specialists. The study also included a nationwide questionnaire on challenges and opportunities, covering CEOs of local and international companies, university students and people with diverse experience in various media domains.

The Chairman of the Media Council gave directives to incorporate the results of the study into future media initiatives and programs, and to cooperate with relevant local stakeholders to launch joint projects that contribute to a thriving media industry.

The meeting was attended by members of the UAE Media Council, including: Sheikh Abdullah bin Humaid Al Qasimi, Director of the Ruling Court, Ras Al Khaimah; Saeed Mohammed Al Eter, Deputy Minister of Cabinet Affairs for Strategic Projects and Chairman of the UAE Media Office; Maryam Eid AlMheiri, Director General of the Abu Dhabi Media Office; Mona Ghanem Al Marri, Vice President and Director General of the Dubai Media Council and Director General of the Government of Dubai Media Office; Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City; Nasser Mohammed Al Yammahi, Director General of Fujairah Culture and Media Authority; Dr. Saeed Saif Al Matrooshi, Secretary General of the Executive Council of the Government of Ajman; and Mohammad Saeed Al Shehhi, Secretary General of the UAE Media Council.