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Big Bad Wolf Sharjah opens with discounts of up to 85% on books – News


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Published: Tue Dec 19, 2023 19:11

Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), officially opened this year’s edition of ‘Big Bad Wolf – Sharjah’, the world’s largest book sale. The event will take place at Expo Center Sharjah from December 19 to January 7.

Following the opening ceremony, Sheikha Bodour toured the exhibition where she met with editors and exhibitors, exploring the wide variety of publications on display.

Promoting culture, respect and values.

Sheikha Bodour Al Qasimi commented on the launch and highlighted the cultural importance of the event, saying: “Strengthening cultural diversity and enriching Arab culture with knowledge and creative works from different cultures is a core mission of the Sharjah cultural project, as well as the SBA directive. Our annual events agenda is packed with international activities that attract content creators and writers from around the world. “This arises from our belief that cultural exchange between nations is the most effective way to promote dialogue, understanding and respect for shared human values.”

“Under the patronage and leadership of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, this event embodies the emirate’s dedication to becoming a focal point of human culture. Our goal is to commemorate the intellectual creativity that contributes to the well-being of communities, enhancing the imagination and refining people’s taste at every conceivable opportunity. With a collection of over a million books, this event brings a wealth of ideas, visions and aspirations to readers in Sharjah and the wider UAE, establishing the exchange of ideas as a gateway to life experiences shared and the promotion of cherished values.” she added.

Diverse range of books.

Spanning an immersive area of ​​4,000 square meters, the market features more than 1 million books in various genres, from children’s literature to science, history and philosophy. The premier literary event offers these books at discounts of up to 85 percent, making literature more accessible and affordable for everyone.

This event, established in 2019, is the result of a partnership between the SBA and Big Bad Wolf Ventures Sdn. Bhd. Through these partnerships, the authority reinforces its commitment to supporting publishers and offering diverse reading options in Sharjah, the UAE and the region.

Raise reading standards

Speaking at the event, Ahmed bin Rakkad Al Ameri, CEO of the SBA, said: “Enabling readers to easily access sources of knowledge and learning aligns with the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, member of the Supreme Council and Ruler of Sharjah, may the emirate serve as a nourishing ground for the Arab cultural project and a gateway to global cultures. The ‘Big Bad Wolf’ celebration in Sharjah is part of the SBA’s central role in promoting initiatives aimed at raising reading standards regionally and globally. “This event contributes to the advancement of publishers, contributing to and revitalizing the book industry on both a local and global scale.”

He added: “Sharjah has become a focal point and source of aspiration for readers and those working in the book industry around the world. Today, we offer them the opportunity to explore the latest and greatest global releases, enriching their libraries and minds and strengthening their knowledge, which forms the bonds of relationship between them and their communities. This exhibition is among the largest book fairs in the world specializing in the sale of books at reduced prices, and our partnership reflects the important role of the SBA in elevating the global cultural landscape while strengthening the status of authority as window and destination. for Arab culture.

Launched in Kuala Lumpur, Malaysia, in 2009, the Big Bad Wolf Book Fair aims to encourage reading habits and improve writing skills globally. It seeks to cultivate a new generation of readers by making books affordable. Since its inception, the fair has expanded to 37 cities in 14 countries and also launched online book sales in 2020.


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