HAYAH Insurance: pioneering a digital revolution in the MENA insurance sector – News

HAYAH’s product portfolio reflects its deep understanding of the diverse needs of its clientele.

Established in 2008 as Green Crescent and rebranded as HAYAH, the company has consistently demonstrated a commitment to revolutionizing insurance through digital transformation and financial inclusion. HAYAH is challenging traditional norms and introducing a new perspective to the insurance sector.

At the heart of HAYAH’s operations is a digital-first philosophy. Recognizing the increasing dependence on technology in everyday life, HAYAH has pioneered the integration of digital solutions into insurance services. From seamless online policy management to technology-enhanced customer service, the company is dedicated to making insurance more accessible, efficient and easier to use. This approach not only optimizes the customer experience, but also aligns with the broader digitalization goals of the MENA region.

HAYAH’s product portfolio reflects its deep understanding of the diverse needs of its clientele. Products like Simple Saver and Smart Saver exemplify the company’s approach to financial products: simple, inclusive and flexible. Simple Saver, with its low entry point, democratizes investing and allows more people to start their financial planning journey. In contrast, Smart Saver caters to those seeking more sophisticated investment strategies, with its AI-powered platform providing personalized recommendations and portfolio management.

Beyond business growth, HAYAH is deeply committed to enabling financial education and inclusion. The company understands that true financial security comes not only from access to products but from an informed understanding of financial planning and risk management. Through various initiatives, including educational content and community outreach programs, HAYAH empowers people across the region to make informed financial decisions, promoting economic stability and growth.

“Leadership is about embracing change, and at HAYAH Insurance, we have wholeheartedly embraced the winds of transformation. HAYAH is a testament to the power of local expertise combined with digital innovation. Our commitment to safeguarding the financial future and simplifying insurance is unwavering. We are proud to be noted as an industry innovator and hope to pioneer a positive change in the insurance landscape,” said Mohamed Kanoo, Chairman of the Board of Directors of HAYAH Insurance.

HAYAH’s vision and operations are in sync with the MENA region’s aspirations to become a global hub for finance and innovation. By pushing the boundaries of traditional insurance and championing digital solutions, HAYAH is not just a participant in the region’s growth story, but an engine of its progress. The company’s efforts contribute significantly to positioning the MENA region at the forefront of digital transformation in the insurance sector.

Mohamed Seghir, CEO of HAYAH Insurance, added: “Our mission at HAYAH Insurance is to transform insurance into a powerful tool to secure the financial future. We believe in reimagining insurance to meet the changing needs of our customers, and this belief drives every one of our actions.”

As HAYAH continues to expand its reach and influence, its commitment to innovation, customer satisfaction and social well-being remains unwavering. The company envisions a future in which insurance is not a complex necessity but rather an accessible tool for financial empowerment. With its unique combination of digital prowess, market understanding and commitment to social impact, HAYAH is not just an insurance provider but a visionary leader setting new standards in the insurance industry and contributing to the economic and social fabric of the MENA region. .

HAYAH Insurance’s journey from its inception to its current status as a digital innovator in the insurance sector illustrates a deep commitment to industry transformation. Through its innovative products, digital approach and dedication to inclusion and financial literacy, HAYAH is playing a pivotal role in shaping the future of insurance in the MENA region.