His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, led the allocation of a fund worth AED 150 million to support content creators and establish a permanent influencer headquarters that provides year-round support.
The announcement came during the Billion Followers Summit, organized by the new media academy in Dubai. The event also saw the graduation of 90 content creators as part of the ‘Social Media Professional Programme’ and the fourth cohort of ‘Faris Al Muhtawa’.
His Highness Sheikh Mohammed bin Rashid Al Maktoum He pointed out that the media are a true mirror of the communities and the aspirations of the people. That is why the media must keep up to date with the world’s knowledge, sciences and technologies, evolve its concepts and tools and consolidate its role as a window to our national and cultural achievements.
His height highlighted the importance of content creation as a tool that conveys the history of the UAE to the world and a window to its traditions, cultural achievements and the creativity of its new generations that turns ideas into reality and drives the progress of humanity.
“Today we issued directives to allocate a fund valued at AED 150 million to support content creators and transform the digital media sector. We also mandate the establishment of a permanent headquarters of influencers to provide year-round support. These steps align with our continued investment in creative talent who will write inspiring new stories that will add to the UAE’s influential media presence on the global stage. Impactful media reflects the past and provides inspiration for the future.”
His height saying.
Mohammad Al Gergawi, Minister of Cabinet Affairs saying:
“The establishment of a permanent headquarters for influencers reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to support content creators, talents and innovators to help transform the digital media sector.”
Al Gergawi noted that the fund is dedicated to supporting content creators and presents them with exceptional opportunities to achieve their potential, grow their business and showcase the achievements and ambitions of the Emirati people to the world. These efforts will solidify the UAE’s position as the world’s digital content capital.
Support fund for content creators
Establishing a permanent influencer headquarters, a collaboration between UAE Government Media Office and the new media academyaims to bring together top influencers and content creators, providing the optimal environment to create top-notch content and contribute to sustainable development goals.
It will benefit media professionals and social media influencers, including content producers, developers and editors.
The fund to support content creators, worth AED 150 million, aims to support the development of highly creative and impactful content, help content creators hone their skills and enter global markets to present the history of the UAE, its achievements and cultural contributions.
The fund also aims to attract investments in new media; a high-potential and fast-growing economic sector, nurture and empower storytelling to improve the quality of content with the help of experts and academics and encourage the development of contemporary local content that serves the future aspirations of the UAE and establishes further its status as a destination for great talent and innovators, and a global hub for significant media.
The permanent influencer headquarters offers a number of services, including a dedicated studio for filming, storytelling courses, photography, streaming and platform management, among other areas.
It also helps them gain experience in executing their own ideas and content, and learn skills and techniques to create impactful content, as well as providing technical support in collaboration with world-renowned names, including Google and Facebook.
Graduation of 90 Content Creators
Attending the graduation of 90 content creators as part of the ‘Professional Social Media Program’, carried out in collaboration between the UAE Government Media Office and New Media Academy, and the fourth cohort of the ‘Faris Al Muhtawa Incubator Programme’. Mohammad Al Gergawi saying:
“Under the leadership of the President, His Highness Sheikh Mohamed bin Zayed Al Nahyan and the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, the UAE has become a global destination. for the creation of versatile and meaningful digital content. .”
Al Gergawi He highlighted the importance of digital media as a modern and innovative communication tool between governments and their people, and its role in raising social awareness. He also highlighted the role of new media in improving government functions and government trends of nations.
“Our goal is to develop this promising sector by training national and Arab talents who can present valuable and enriching content. Our mission is not limited to attracting talent, but includes training and empowering them to become the leaders and creators of the future.”
Indicating the importance of training courses, both locally and regionally, and their role in supporting a new generation of content creators, Al Gergawi saying:
“The training courses aim to empower young Emiratis and Arabs, providing them with the tools and knowledge necessary to become active partners in the mission of building their nations and protecting their communities.”
News source: Emirates News Agency