Consumers buy vegetables at a stand at the Al Dhaid Agricultural Exhibition.
In a shift towards healthier living, UAE residents are turning to organic fruits and vegetables, according to local farmers.
Farmers at the inaugural edition of the Al Dhaid Agricultural Expo told Khaleej Times that they have seen a massive increase in their sales since 2020. “Our customer base has skyrocketed post Covid-19 and we have several loyal customers who order vegetables once a week. ”said Abdullah Al Bloushi of Al Jimi Organica, which started in 2017.
“We sell most of our vegetables and fruits online and through social media. We also take orders over the phone and deliver them to the doorstep of our customers in Dubai and Abu Dhabi. We will soon have our operations in different parts of the UAE,” Al Baloushi said.
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Organized by the Expo Center Sharjah at Expo Al Dhaid with the support of the Sharjah Chamber of Commerce and Industry and the Sharjah Department of Agriculture and Livestock, the event brought together various ministries and government entities and more than 50 companies operating in the agricultural and livestock sector, as well as experts, farm owners and farmers.
The four-day exhibition, which began on January 18, allows exhibitors to showcase the latest techniques and equipment in agricultural and livestock development.
Farmers believe that the trend of organic vegetable consumption reflects a growing awareness and preference for nutritious and pesticide-free food options among UAE residents.
A stand at the Al Dhaid Agricultural Exhibition.
“The increase in organic vegetable consumption is the result of several factors, including increased health awareness, a desire for sustainable and eco-friendly practices, and a growing emphasis on overall well-being,” Al Baloushi said.
Kamran Ahmed, a farmer working at Lamarz Integrated Agriculture, said they have increased their production in the last two years. “We sell more than 300 kilos of vegetables a day. People who consume organic products have realized how beneficial they are for their body,” Ahmed said.
Ahmed’s farm is located in Al Ain and products are sold online with home delivery service. He explains that organic vegetables take months to harvest in the UAE. “With chemical fertilizers, vegetables and fruits grow faster. However, our products are purely organic and take months to harvest,” says Ahmed.
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