UAE News Today : Politics

Mohammed bin Rashid allocates Dh150 million fund to support content creators


Sheikh Mohammed noted that the media is a true mirror of communities and people’s aspirations. That is why the media must keep up to date with the world’s knowledge, sciences and technologies, evolve its concepts and tools and consolidate its role as a window to our national and cultural achievements.

He highlighted the importance of content creation as a tool that transmits the history of the UAE to the world and a window to its traditions, cultural achievements and the creativity of its new generations that turns ideas into reality and drives the progress of humanity.

“Today we issued directives to allocate a fund valued at Dh150 million to support content creators and transform the digital media sector. We also mandate the establishment of a permanent headquarters of influencers to provide year-round support. These steps align with our continued investment in creative talent who will write inspiring new stories that will add to the UAE’s influential media presence on the global stage. Impactful media reflects the past and provides inspiration for the future,” he said.

Exceptional opportunities

Mohammad Al Gergawi, Minister of Cabinet Affairs, said: “The establishment of a permanent headquarters for influencers reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, to support content creators, talents and innovators to help transform the digital media sector.

Al Gergawi noted that the fund dedicated to supporting content creators presents them with exceptional opportunities to achieve their potential, grow their business and showcase the achievements and ambitions of the Emirati people to the world. These efforts will solidify the UAE’s position as the world’s digital content capital.

Support fund for content creators

The establishment of a permanent headquarters for influencers, a collaboration between the UAE Government Media Office and the New Media Academy, aims to bring together top influencers and content creators, providing the optimal environment to create content of first level and contribute to the sustainable development goals.

It will benefit media professionals and social media influencers, including content producers, developers and editors.

The fund to support content creators, worth Dh150 million, aims to support the development of highly creative and impactful content, help content creators hone their skills and enter global markets to present the history of the UAE, its achievements and cultural contributions.

The fund also aims to attract investments in new media; a high-potential and fast-growing economic sector, nurture and empower storytelling to improve the quality of content with the help of experts and academics and encourage the development of contemporary local content that serves the future aspirations of the UAE and establishes further its status as a destination for great talent and innovators, and a global hub for significant media.

The permanent influencer headquarters offers a number of services, including a dedicated studio for filming, storytelling courses, photography, streaming and platform management, among other areas.

It also helps them gain experience in executing their own ideas and content, and learn skills and techniques to create impactful content, as well as providing technical support in collaboration with world-renowned names including Google and Facebook.

Graduation of 90 Content Creators

The graduation of 90 content creators was organized as part of the ‘Social Media Professional Programme’ held in collaboration with the UAE Government Media Office and the New Media Academy, and the fourth cohort of the ‘Faris Al Muhtawa Incubator Programme’ ‘.


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