UAE News Today : Politics

UAE president honors parent-friendly organizations

Abu Dhabi: The President, His Highness Sheikh Mohamed bin Zayed Al Nahyan, has stated that prioritizing support for the family and enabling it to fulfill its vital role is a central focus of the government’s programs and strategies. He noted that families are the main source of education and the cornerstone of a solid and stable society.

Sheikh Mohamed’s comments came during an event to honor institutions awarded the prestigious Parent Protection Label (PFL) by the Abu Dhabi Early Childhood Authority (ECA).

The PFL program is aimed at institutions in the semi-government, private and third sectors in the UAE, with the aim of encouraging them to adopt policies and frameworks that support working parents and enable them to provide the best possible care for their children.

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The recognition ceremony, which took place on Wednesday at Qasr Al Shati in Abu Dhabi, was attended by Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Chairman of the Martyrs’ Family Affairs and Development Office and President of the ECA.

Sheikh Mohamed expressed his gratitude to all institutions participating in the program for their commitment to adopting a work culture that supports parents. Allowing parents to balance work and family life, His Highness said, helps strengthen family bonds and promote effective parenting, which has a positive impact on the child, the family and society.

The UAE President noted that allowing working parents enough time to raise their children is key to raising future generations capable of actively contributing to society and promoting the development and growth of the nation.

Sheikh Mohamed also emphasized the importance of all state institutions being aware of the need to create a work environment that supports parents and instils this culture in them, given its important social, cultural and educational impact, and its positive effect on workplace efficiency.

Also present at the recognition event were several senior officials, including Khaldoun Khalifa Al Mubarak, Chairman of the Abu Dhabi Executive Affairs Authority and Member of the Executive Council, Dr. Mugheer Khamis Al Khaili, Chairman of the Department of Community Development; Sana Mohamed Suhail, general director of the ECA; and representatives of those institutions awarded the PFL seal.

Sheikh Theyab bin Mohamed bin Zayed praised UAE leaders for their support of the PFL programme, which has had a positive impact on workplaces across the country. More organizations, he said, are placing greater importance on offering flexibility, listening to and understanding the needs of families, actively welcoming new parents and supporting the overall well-being of employees and their families. Sheikh Theyab noted that parent-friendly workplaces allow working parents to thrive at work and at home and can achieve positive business outcomes, such as retaining employees, improving employer attractiveness and contributing to greater cost effectiveness.

Referring to the PFL program as just one of many initiatives contributing to early childhood development, His Highness Sheikh Theyab reaffirmed his belief that it will positively influence the future of work in many industries.

Of the 12 organizations that earned the Parent-friendly label, two received the PFL+ rating for meeting or exceeding global standards for parent-friendly policies and practices. This was Emirates Nature in association with WWF and Tappy Toes Nursery. The remaining 10 organizations, which earned the PFL for outperforming key parent-friendly local policies and practices, were Bain Co, Mubadala Investment Company, Novartis, Nestlé, LinkedIn, Houbara Defense Security, Visa Middle East, Chalhoub Group, Nabta Health and Wintershall. DEA Middle East.

In the last cycle, 75 applications were received from across the country, and each of them was evaluated by an independent panel of judges made up of senior leaders from various emirates. Overall, this cycle had a positive impact on the lives of more than 48,000 children and reached more than 127,000 employees working in participating institutions, including around 66,000 parents and 1,500 determined children.

Applications for the next cycle (Cycle 3) will open on February 27, 2024 and close at the end of September 2024. UAE private, semi-governmental or third sector organizations are encouraged to review the application criteria. online eligibility and apply. at

Through the Parent-friendly Label programme, Abu Dhabi Early Childhood Authority aims to help working parents thrive in both their professional and personal lives and empower them to give their young children the best start in life. .

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