DP World’s ‘Beyond the Boundaries’ initiative supports grassroots cricket in the UAE
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DP World is proud to expand its Beyond Boundaries initiative to the United Arab Emirates.
The initiative is a global mission to support the growth of cricket by donating kits, equipment and facilities to grassroots organizations around the world through 50 repurposed shipping containers.
The expansion of the program to the United Arab Emirates was celebrated at a launch event in DP Worldat the JAFZA headquarters, which was attended by DP World GCC CEO and CEO Abdulla Bin Damithan, Group Communications Director, DP World, Daniel Van Otterdijk and Indian cricket legend Harbhajan Singh.
At the Dubai launch, the fourth “remodeled” shipping container was unveiled, offering changing rooms, secure storage, a scoreboard and a portable wicket. Designed by Saudi artist Maajed Ahmed, the container pays tribute Sachin Tendulkar, DP World Global AmbassadorCricket’s unrivaled legacy to the game of cricket. Crafted in Maajed’s signature style of traditional Arabic calligraphy and contemporary graffiti, the container will be placed at the Victoria Cricket Academy at Skyline University, Sharjah, UAE, where it will serve as a multi-functional space for budding cricketers.
Abdulla Bin Damithan, CEO and CEO of DP World GCC, fixed,
“The UAE has a long history of hosting world-class cricket and I am delighted that the Beyond Boundaries Initiative has arrived on our shores. We aim to create welcoming and inspiring environments that benefit both local communities and budding cricketers, fostering a sense of belonging and passion for a sport that transcends borders and cultures. The initiative is a significant step in our commitment to championing cricket at the grassroots level, and we hope to see the game go from strength to strength in this region.”
Harbajan Singhwinner of the 2011 ICC Cricket World Cup, expressed his opinion on the launch,
“Having witnessed first-hand the transformative power of cricket, it is fantastic to see DP World’s efforts to elevate the game through the Beyond Boundaries Initiative. Cricket in the UAE is flourishing at an elite level through the DP World ILT20, and it is incredibly encouraging to see DP World’s commitment to creating a sustainable ecosystem that will allow young people the opportunity to participate in this brilliant sport.”
This next phase of Initiative beyond limits It builds on its successful launch at the ICC Men’s Cricket World Cup in India last October. Over the course of the tournament, DP World committed to delivering 2,500 kits to grassroots cricket clubs and unveiled the first three containers, which delivered 800 kits to local clubs in need.
The continuation of the Initiative beyond limits It takes place during the franchise cricket tournament, ILT20 World DP. During the tournament, DP World is furthering the commitment to growing cricket by promising an additional kit for grassroots cricket for every “six hit” in the tournament.
Maajed Ahmed, contemporary calligrapher and graffiti artist from Saudi Arabia based in Dubai.said about the initiative,
“It is an honor to participate in the creation of the mural and use contemporary graffiti fused with traditional Arabic calligraphy to represent Sachin through a regional style. Providing kits and equipment for grassroots cricket is incredibly important as it supports young people in their passions. Whether in art or sport, it is vital to empower young people to pursue their dreams.”
The container will be located at Victoria Cricket Academy, but the kits will be donated to grassroots cricket initiatives across the region. The kits will benefit 30 academies in the UAE, including through Emirati Cricket Board, GForce Cricket Academy, Maxtalent Global Sports and MS Academy.
Andrew Russell, ILT20 tournament director, commented,
“DP World’s commitment to the game of cricket around the world is evident and, both through its partnership with DP World ILT20 and the arrival of the Beyond Boundaries Initiative to the UAE, it is brilliant to see its support in all levels in the region. . Cricket in the UAE is growing and DP World’s support is having an incredible impact.’”
As part of a five-year commitment, DP World will continue to leverage its interconnected global network and smart logistics capabilities in 75 countries and six continents to distribute reused containers to strategic locations around the world. The first three Initiative beyond limits Containers were deployed in Mumbai, Ahmedabad and Chennai as part of India’s hosting of the ICC Men’s Cricket World Cup in 2023.
News source: Dubai Press Office
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