United Arab Emirates-based Rove Hotels said this week that it aims to have 10,000 rooms in operation or under development over the next five years.
Rove Hotels currently has more than 3,400 operational hotel rooms across its various properties.
Its property portfolio includes city hotels, event hotels, beach properties and even a theme park hotel located in Dubai Parks and Resorts. Rove Expo 2020 is also the only hotel within Expo City Dubai that will host the upcoming COP28 summit.
Paul Bridger, COO, Rove Hotelssaying,
“In this exciting new stage of Rove’s journey, we look forward to bringing our unique concept of lifestyle hospitality to new destinations. “As a local brand, we are delighted to see the tremendous tourism growth the region is experiencing and believe Rove Hotels can play an important role in providing affordable, quality accommodation options for travellers.”
To lead Rove’s growth within the region, Alban Mabille was recently named as Group Development Director and has been entrusted with overseeing the growth of Rove Hotels across the MENA region.
Details about where the new hotels are planned were not immediately available.
Expanding into the residential market
Beyond its hotel expansion plans, Rove Hotels also recently presented Rove House, its new concept of branded residences. His first project announced under that brand was Rove Home Aljada in Sharjah. With options ranging from one, two and three-bedroom apartments, residents will have the option to take advantage of additional services such as housekeeping, in-room dining, laundry and more when purchasing an apartment.
His second property under the Rove House The brand was announced earlier this month. Rove house in the center It will be located within the Burj Khalifa district, near the Dubai Mall and the Dubai Opera. It will offer fully furnished studios and one and two-bedroom apartments with
“Contemporary finishes and state-of-the-art smart home features.”
Rove said that his first two projects Rove Home Aljada and Rove house in the center sold out “in record time.” He added that he is now looking for more opportunities to expand his presence in the residential real estate market.
News source: Gulf Business